"Longines". Daawanaya. guul story

Wristwatches muddo dheer ka joogsadeen si ay u fuliyaan ay toos mas'uulka - si ay u muujiyaan markii. Saas ma aha, shaqo this ay leeyihiin, dabcan, ma ka qaadi, laakiin si ay taariikhda ku watch Swiss wanaagsan - waa calaamad ka mid ah xaaladda, Xoolo iyo xaaladda gaarka ah ee wanaagsan ee bulshada.

Xitaa ka mid Swiss watch yar oo ka mid ah, kaas oo ku faani karo taariikh qani ah. In bartamihii qarnigii 19aad ee dalkaan qurxoon oo waxay lahayd wax badan oo ka mid ah soo saarayaasha hababka-sax sare, iyo kuwa badan oo iyaga ka mid ah ayaa noqday dunida-caan ilaa maantadan la joogo. Laakiin mid ah doorashada si ka badan waxaa macno ahaan waa laba magac, kaas oo bilaabay waxba. On taariikhda guusha "Longines" waxaa looga hadli doonaa in dib u eegis this.

Aan dib ugu soo dhaafay ka ...

Beri baa ah ee fog 1832 ku saddex walaalo ah. Mid ka mid ah waxaa lagu soo saara geerka saacadaha, farsamo kale oo bartay, iyo kii saddexaad si ay u hagaajiyaan hab ay. Oo waxaa jiray walaalihiis uu aqoon-isweydaarsiga, faahfaahinta oo dhan ku sameeyeen guriga, ka dibna loo aaneeyey inay u Warshadda, halkaasoo saacad ka socda mid ka mid ah gelin.

Fogaato ama, laakiin habkan walaalo daal. Waxay soo iibsaday dalka qaar ka mid ah oo la dhisay dhismo yar, taasi oo markii dambe u noqday warshad weyn u soo saaridda hore qayli. Under saqafka ka mid ah, waxay awoodi karaan inay soo ururin doonaa sayid ugu wanaagsan ee ay farsamo ahaayeen, iyo siiyey magaca shirkadda "Longines". Ilaalada ayaa isla markiiba ka iibiyey markii la baahiyay wajigeeda hore. Brothers diiradda on suuqa Maraykanka, oo uu bixiyay. Waa in dalka this, waxay heleen inuu aqoonsi ugu horeysay.

The guulaha ugu horeysay

Si deg deg ah ku muteystay guul la "Longines" shirkadda. Ilaalada brand ayaa noqotay horeysay ee siyaabo badan. Tusaale ahaan, waxay la iman Jaha markii ugu horeysay farsamo si ay u qabtaan xukun buuga ka wheel hal, halka oo dhan muhiim ah loo baahan yahay ka kale. Waayo, hal-abuurnimo this, "Longines" waxaa la guddoonsiiyey biladda a at Exhibition aduunka ee Paris.

More - dheeraad ah. In qarnigii 19-ka, ku dhowaad dhammaan Ilaalada ahaayeen jeebka. wax soo saarka, kuwaas oo aan la yaab lahaa qof, oo waxaan haystay Been wax cusub. The garbihiisa curcurka hore way aqbalin bulshada. Laakiin ugu dhakhsaha badan ka dib markii ugu horeysay users Dufcaddii guul bixiso si hal-abuurnimo dareenka. Xarkaha sii daayo Serial iyo nooc cusub oo saacadaha keentay in habeynta ah warshad iyo habka wax soo saarka ay. Sidaas "Ilaalada Longines 'waa marka hore in la xirto yaabaa on gacanta.

Sida saacadaha soo saarista iyo iib ah ayaa u janjeedha xagga galbeed, waxaan lahaa in ay la yimaadaan ay logo gaar ah. On dhinaca dambe waxaa la sawiray aqrisid iyagoo baalashooda.

Laakiin sidaas maaha oo dhan. Noocyada non-dhaqameedyada ugu horeysay inta badan lala iman jijin ee "Longines". Ilaalada, qaadday goobo ilaa markan waxay ahaayeen adag wareeg ah. Laakiin shirkaddii ugu horreysay ee ay u bixiyaan naqshad cusub. Dials qaab bir ama laba jibbaaran. In qarnigii 20aad, design cusub waxaa lagu xayeysiiyaa-dhigyo ay "Xarrago". Ilaalada ugu horeeya ee haweenka lagu qurxiyey dhagaxyo safayr ah iyo dheeman shirkadda "Longines" ayaa noqday bartilmaameed u ahaa ka dibna fashion.

Qarnigii 20aad, technology ayaa waxaad fartaan Wannaagga aad u degdeg ah. Ma aha la yaab leh, gaadhka super-dhuuban electromagnetic ee 1960 ayaa la soo bandhigay, waxa uu by "Longines". Laakiin soo saaraha ma doonayaan in ay halkaas ku joojiyo, iyo, 19 sano ka dib waa duni cusub ugu fiicnaa ee taariikhda soo jeeda lagu daydo - Feuille d'Or. guryaha ayaa lahaa 2 keliya mm in dhumucda. Tartanka kaliya bushimihiisa qaniintay oo ka yaabay, halkaas oo ku haboon hab isku dhafan ee qalabka. qarsoodi ah waa mid fudud - wax walba oo qarsoonaa ee jirka.

"Longines" iyo Sports

First "Longines" dunida ka mid ah ciyaaraha galay sanadkii 1912. Markaas ee Basel tartamada dhigeen fasax federaalka dhaqanka jirka. Shirkadda ayaa la soo jeediyey si loo cabbiro tartanka fogaan ah 80 mitir oo uu been abuurtay cusub - saacad leh waqtiga automatic. Imtixaanada waxa ay ahaayeen guulo, iyo in ay ahayd talaabadii ugu horeysay ee garoonka caalamiga ah.

Ka dib markii ay soo jeedo oo guushoodii ugu horeysay u noqday si weyn loo isticmaalaa in ciyaaraha, iyo 1952 noqday calaamad u ah Olympics Winter ee Oslo. Tan iyo markaas, ku dhowaad dhammaan tartanka ee heerka this dhacay oo taageero ka "Longines". Daawo brand this cadaato ay supertochnye.

"Longines" ee duulista

Reviews saacadaha "Longines" tegey oo adduunka ah. Waxaa iyagii kaxeeyey isaga la kala eryeen ugu horeysay ee aan kala joogsi lahayn ee guud ahaan Atlantic fiican duuliyaha Charles A. Lindbergh. Wax yar ka dib, shirkadda soo saaray taxane ah oo gaarka ah ee Ilaalada for duuliye kii waxaa loo isticmaalaa ilaa maantadan la joogo. The "Saacadda Xagasha" waxaa gundhig u shaqeeyaan.

Duuliyayaasha Women mahad ma aha oo kaliya tayada laakiin sidoo kale xarrago ee brand ah. In soddon jirka ahayd ee qarnigii 20-shirkadda noqday kafaala oo la socda sahamo badan. Mid ka mid ah Ilaalada horeysay tijaabiyey "Longines" Amelia Irhart fulisay diyaarad ugu horeeyay ee dumar ah oo ka New Zealand si Ireland, duulaya adduunka oo dhan oo ay la socdaan. Dhacdadani waxa ay u waxyoonay abuurka weli taxane kale oo ah alaabta diyaaradaha - siderografa.

Star in aaannu

Maanta, xiddigaha badan oo dooran daawado "Longines". Photos iyaga la loo arki karaa on internetka iyo wargeysyada dhalaalaya dhalaalaya. Shaqsiyaadka advertising shirkadaha yihiin: Odri Hepbern, Oleg Menshikov, Olga Kapranova, Maria Sharapova, Keyt Uinslet. Waxaa la og yahay in lover ah ee brand ahaa Princess Diana.