Sida loo ordo ad ee "Instagram"? Guudmarka iyo edbinta

"Instagram" - waa mid ka mid ah dhufto ee hormuudka ka ah content muuqaal ah. In June 2016 tirada dadka isticmaala firfircoon ayaa dhaafo shan boqol oo milyan oo qof, maalin kasta waxaa lagu daabacay in ka badan siddeetan million posts cusub. Adeegga saamaxaya kuwa isticmaala inay gudbinta xogta dagdag ah oo uu leeyahay wax badan oo faa'iido badan dhufto ee kale. In macnaha guud ee boosteejo advertising waa faa'iido leh in in content ee "Instagram" ayaa virality aad u dheer marka loo barbar dhigo shabakadaha kale.

ololaha Advertising waa wax ku ool ah ay sabab u tahay baaxadda weyn ee dhagaystayaasha, sidaa darteed mid noqoshada ee shabakada bulshada ee istiraatiijiyad marketing noqon doonaa go'aan ganacsi weyn. article Tani - guudmar faahfaahsan oo ku saabsan sida si ay u bilaabaan advertising on the "Instagram".

dhagaystayaasha ay beegsanayaani

Awoodda in ay ordaan xayeysiis marka hore u muuqday in October 2015. Dadka Ruush waa dhagaystayaasha sagaal million, kuwaas oo intooda badan yihiin dad dhalinyaro ah (15-25 sano). Tirada ragga iyo haweenka oo ku saabsan si siman. Ka hor inta aadan, iyadoo lala beegsaday kartaa advertising ee "Instagram", waa mid tixgalin mudan feature ugu muhiimsan ee madal this - in la isticmaala sawiro qurux badan wadaagaan iyo dhiiri dood. format ad Tani waa gaar ah faa'iido u dukaamo online, makhaayadaha, dukaamada alaabta. In muddo gaaban, qof kasta oo uu leeyahay content a graphic of tayo wanaagsan leh.

noocyada xayeysiis

Kuwa doonaya in ay ka cararaan advertising beegsaday ee "Instagram", war on website wuxuu kuu sheegi doonaa in aad u baahan tahay si ay u barato leh ad ka. Laba ka mid ah: soo guurto ah oo firfircoon ( "WAYDAARKA"). xayeysiis guurto ah - waa post si joogto ah iyo u ogolaan doonaa xayeysiiyaha ah si ay u abuuraan strip firfircoon of photos on taas oo user a eegi kartaa.

Gool iyo Ujeeddooyinka

Sida loo ordo ad ee "Instagram" oo aad u shaqeeyaan? lagama maarmaan u tahay in hadaf gaar ah iyo ujeeddooyin cad. Tusaale ahaan, waxaa laga yaabaa in formation of wacyi brand, iibka kordhay, soo jiidan kooxda martida goobta, xilli Lida, beddelaad dheeraad ah oo ku saabsan goobta, in ay kicin xiisaha sheyga, horumarinta buugga, huskies iyo Schering, kororka tirada app rakibtay, views video, imaanshaha bulshada iyo hawlaha .

Just sida guul advertising ee "Instagram" beegsaday ku xiran tahay oo kaliya on xayeysiiyaha, iyo awoodda in la dhiso ilaa shaqo ee horumarka. Waxaad u baahan tahay inaad ogaato sida madal this, laakiin in gooni loo baahan yahay fikrad cusub, kaas oo noqon kara arrin muhim in guusha xilli ciyaareedkan oo dhan. Iskusoo wada duuboo, ka hor inta aanad bilaabin advertising "Instagram" via Facebook, waa in la riday si ay u qiimeyso fursadaha goobta iyo in la hubiyo in ay jiraan wax kasta oo aad u baahan tahay. Lahaanshaha brand ama adeeg, design tayo leh, xisaabta Facebook ah (abuuri xayeysiis noqon karaa oo kaliya ee shabakada bulshada).

sixitaanka

Hadda aan ka hadalno sida loo talaabo talaabo si ay u bilaabaan advertising in "Instagram". shaqada wuxuu ku bilaabmaa diiwaangelinta ee tababare ganacsi oo ka mid ah "Facebook" ah. Tani waxay kuu ogolaanaysaa inaad si ay u abuuraan a xilli xiriirka dadweynaha iyo u furan in ay, xitaa kuwa ku leedahay xisaabta ee "Facebook". Markaas waxaad u baahan tahay inaad iska diiwaan marayo account Tababaraha ganacsiga ee "Instagram" oo ku xidhan in advertising ee mashruuca iyada oo "xisaab advertising dhig." Ka dib markii in waxaa suurtagal ah in abuurista olole advertising ah si toos ah u tagaan.

In goobaha aad u baahan tahay in la qeexo mid ka mid ah ujeeddooyinka eryadeen by this ad-qasabno on goobta, daawato videos, rakibidda codsiga a mobile. Waxaad markaa ka bedeli kartaa goobaha kale ee hore, sida magaca group ad ka, iyo wixii la mid ah. Behind daaqad Gashaan macluumaadka. Waxaa lagu wadaa at miisaaniyadda heerka xilli - qadarka in lagu qarashgareyn doonaa xilli xiriirka dadweynaha gaar ah. In kooxo ad ku cad heerka waayo, mid kasta oo iyaga ka mid ah, oo aad iska diiwaan gelin kartaa ma aha oo kaliya isticmaalka maalin kasta oo ka tirsan kooxda oo dhan, laakiin joogsato sidoo kale la qorsheeyay oo bilowday.

Marka la goobaha dadka isticmaala badan oo shirka, su'aasha soo baxdo, waa maxay pixel dhagaystayaasha. Behind xilli dhuuntaa a code gaar ah JavaScript in laga saari karo on goobta. Wuxuu ururiyaa xogta ku saabsan martida goobta iyo dirta warbixin ku saabsan waxqabadka user si toos ah in aad account on the "Facebook". haddii dhagaystayaasha caawin doonaa in raad pixel ka dib markii advertising la bilaabay in "Instagram" via Facebook? In ka badan! Waa qalab this ogolaan doonaa xayeysiiya si ay u muujiyaan xayeysiis ah oo kaliya in ay dadka isticmaala kuwaas oo wada oofiyo on site for tallaabo gaar ah ama booqo boggaga ku habboon. Waxa kale oo aad arki kartaa tirakoobka ay website si toos ah "Facebook".

goobaha aasaasiga ah waxaa la sameeyey, laakiin ka hor inta aadan u ordaan xayeysiis adiga kuu gaar ah ee "Instagram", waa in aan sidoo kale qeexaya xuduudaha ka dhagaystayaasha bartilmaameedka. interface wuxuu kuu ogol yahay in ay doortaan kooxaha jira dhagaystayaal, taas oo si weyn u fududeyneysa howsha, gaar ahaan haddii aad u badan oo xayeysiis ah, ama ololaha, laakiin goobaha ay yihiin dabacsan, iyo waxaad samayn kartaa koox cusub, bartilmaameedyada olole dheeraad ah oo ku haboon.

Sida loo aqoonsado dhagaystayaasha bartilmaameedka? waa xayeysiiyaha si cad u fahmaan si sax ah oo noqon doono xiiso alaabta la soo jeediyay. Habka ugu sahlan waa in la abuuro image of a "iibsadaha caadiga ah" ka dibna su'aasha ah ee goobaha dhagaystayaasha mar dambe ma kici doonaa. Tusaale ahaan, qof laga yaabo in ay xiiso u soo jeedinta ku saabsan advertising la doonayey in ay "Instagram" iyo tilmaamo ku saabsan sida loo bilaabi? dhagaystayaasha Tani waxay noqon kartaa mid aad u ballaadhan, laakiin ad ma ka dhigi doonaa in danta dadka aan haysan ay ganacsi u gaar ah, iibinta group ah ama hiwaayad ah, dakhliga-saarka. Tani sifo dabeecadda iyo waa sheeg.

Mudanayaasha dhagaystayaasha waa mid aad u dabacsan, marka lagu daro danaha meesha ku cad, da'da iyo sifo dabeecadda. Halkan waxaa ku qoran tusaale kale.

Location: Gobolka Moscow iyo Moscow.
Danta: server computer, shabakadaha computer, barnaamijyada maamulka fog, ka hortagga galidda, ammaanka macluumaadka, ganacsiga yaryar, ammaanka computer.
Dabeecadda: milkiilayaasha ganacsiga yar yar.
Age: 23-45 sano.

Tani waa mid ka mid ah fursadaha ay bixiyaan default. Dhammaan kooxaha badbaadiyey waxaa laga daawan karaa in ay "Tools" tab. Ha ku tiirsan yihiin mid ka mid ah kooxda, tijaabin dhageystayaasha kala duwan si ay u aqoonsadaan istaraatijiyad ugu waxtarka badan. Samee dhowr ah oo xayeysiis ah ay u leedahay dhageystayaasha kala duwan: aragnimo muujinaysaa in beegsiga cidhiidhi iyo yabooha hal abuur ay xaqiijin doonaan in guusha advertising in "Instagram".

Sidee si ay u bilaabaan iyo qiime intee le'eg?

Ka dib markii la go'aaminayo dhagaystayaasha dooran kartaa nooc ka mid ah lacag-bixinta. Xaaladaha intooda badan model haboon filaayo in CPM. Qiimaha ad gaar ah ku xirnaan doontaa ma aha oo kaliya on nooca ad, laakiin sidoo kale on content iyo tayada. "Facebook" yahey shuruudo gaar ah to content graphic. size talinayo 1080 x 1080 pixels, iyo qaabka - mid ka mid ah. image waa in aan ka mid ah in ka badan labaatan boqolkiiba qoraalka.

Next aad u baahan tahay si ay u dejiyaan button tallaabada, dooro xilli uu diirada u. Waxaa la abuuri karaa "diinta ka pixel" menu. UMT-sumadaha ayaa looga baahan yahay oo dhan Xayeysiinta, haddii kale waxa ay noqon doontaa wax aan macquul aheyn si ay ula socdaan ololaha advertising in Analytics ka Google iyo "Yandeks.Metrike" ah. Si aad u akhrido warbixinta, u tag ah "Traffic Ilo".

By habka, ha ilaawin in aad u badan oo ah talooyin ku saabsan sida si ay u bilaabaan advertising on the "Instagram", tilmaamaha u fidinno iyo qiimaha ay leeyihiin on boosteejo laftiisa, si ay u raaxayn xusuusta oo dhan si dhakhso ah u noqon karaa marka la abuurayo xilli.

In sawirka hoose tusaale ka mid ah advertising brand ee cuntada khudaarta.

qaladaad Common

Baro sida loo ordo xayeysiis aad on "Instagram", dad badan la yaabi dhexdhexaad ah sababta ad aan la gaadhin? Sida caadiga ah Moderators warbixinta xadgudubyada kasta oo la heli karo in lagu dhawaaqay, balse ay hareen marxalad hore si weyn hoos u dhigi doontaa waqtiga. Xitaa xadgudub ugu yar ee xeerarka keeni kartaa in leexashooyinkaasi sida Moderators si taxadar leh oo gacanta loo hubiyo ad kasta. Waa in la dhasha maskaxda ku haysaa in dib u eegis noocan oo kale ah waxay qaadan kartaa ilaa afar iyo labaatan saacadood ama in ka badan.

Sababta ugu badan waa xayeysiis weecasho mar qoraalka ee sanamyadii. Sida kor ku xusan, qoraalka ee image ah waa inuu qaato wax ka badan labaatan boqolkiiba mugga. Dabcan, hordhaca ah ee macluumaadka qoraalka ka dhigaa xayeysiis more wargelin ah, laakiin waqti isku mid ah, waxa ay yaraynaysaa soo jiidashada guud ahaan iyo tayo leh. Shuruudaha looga baahan yahay gabi ahaanba khuseeyaa dhammaan noocyada posts advertising, xataa video Ghadafi. Si aad u ogaato haddii codsiga xogo, isticmaalaan qalab-baararka.

Sidoo kale, ka hor inta aadan u ordaan ah "Instagram" dib u eegista ah ee advertising, channel ama website in xayaysiin ka soo baxay isagoo xadka da'da ah, waa in aad hubiso in daawadayaasha la doortay si cad oo waafaqsan caqabadaha kuwan. Tusaale ahaan, Moderators ma loo ogolaan doonaa si ay u daabacaan xayaysiinta ah tubaakada ama aalkolada alaabta, haddii da'da bandhigay soo xulay in ay dhagaystayaasha waa sideed iyo toban jir ka hooseeya.

Sida loo ordo ad ee "Instagrame" iyada oo loo marayo "Facebook" in la saxo "tixraaca"? xayeysiis qaarkood ayaa u baahan in xayeysiiyaha isku hallaysay "Facebook" iyo in ay u hoggaansamaan qaanuunkan, waa in la xusuustaa in magaca waa in la cayimay ee asalka ah, in uu yahay Facebook, waa in English iyo waa la caasimada ah F. Eraygii waa in ay leeyihiin size isla font warqado iyo style qoraal sida in qoraalka ku wareegsan waa in ay ahaataa in geesi.

ma waxaa loo isticmaali karaa halkii logo saxiixa ah, iyo sidoo kale in si kasta oo la beddelo erayga ah (tusaale ahaan, ku rid jamac ah ama laga gooyay). Haddii, halkii asalka ah ee ad la version a modified ee logo ah, advertising sida ay sidoo kale waa la diidi doonaa.

adeegyada la bixiyey

Si kastaba ha ahaatee, waxaa jira qaar ka mid ah Gudigga, oo ay dhacdo in ay gartaan gabi ahaanba wax waqti ah. Xaaladdan oo kale, habka ugu fudud ee ku kalsoon tahay khubaro kuwaas oo ku hawlan kor u qaadida bulshada on shabakadaha bulshada. Dabcan, adeegyada sida u muuqday "Instagrama. Qaar ka mid ah adeegyada ugu caansan waa InstaPlus iyo Aitarget. Sidee si ay u bilaabaan advertising in" Instagram "iyagoon off Adblock ama antivirus? Nasiib darro, waxaa lagama maarmaan ah in ay dami ku dhowaad dhammaan ilaalinta marka la adeegyada sida shaqada. Tani ka cabsada waxay digo ka hor, ama software dhinac saddexaad isku halleeyey -., waa arrin gaar ah ee user kasta.

imtixaanka

Hubspot Khubarada (adeegga software caan ah, taas oo uu leeyahay xulashada badan oo ah qalab loogu talagalay marketing online) sameeyay baaritaano iyaga u gaar ah ee advertising ee "Instagram". Hoos waxaa ku qoran jaantuska ka mid ah imtixaanka iyo natiijada.

Hubspot tijaabiyey images, qoraalka, iyo noocyada warbaahinta. Qiimeynta waxtarka advertising fuliyay by yahay ee tubta gaar ah sida qasabno, jecel, CPC, CTR (riix dhex advertising), kharashka Lida, CPM (qiimaha halkii kun dareenkaa) ee kharashka. Baaritaanku wuxuu ku lug saddex nooc oo qoraal ah iyo warbaahinta content ee advertising (WAYDAARKA, weli image iyo video).

sawir baaq cad in ay tallaabo, photos stock, sed for qasabno (sawiro cute, sida bisadaha, ma la xiriira badeecada xayaysiinayaan), image ah oo ka kooban macluumaad ah in user ka heli doontaa ka dib markii guurka on your ad: ka mid ah lix nooc oo kala duwan oo sawiro ahaa. Sidoo kale baaritaanka waxaan ka qayb photos dabiiciga ah eegaya oo ay user a ku riday laga yaabaa in ay si shakhsi "Instagrame" iyo images la hadal ama xigasho.

Sida imtixaanka ka mid ah content qoraalka sidoo kale loo isticmaalaa by dhawr nooc oo qoraal ah si ay u sharxaan xayaysiinta. Halkan waxaa ku qoran tusaale oo qaar ka mid ah.

Title: "Sidee in ay ka cararaan ad ku jira" "ganacsi" Instagram. Title - taasi waa qoraalka hagaajiyaa akhristaha, kuwaas oo uu sharaxayaa waxa uu waxtarayaa wuxuu heli doonaa marka duuban ama kala guurka.

Sida call a in talaabo laga yaabaa in qoraalka ah kaas oo u qornaa sidan: ". Iyo lisidda ay ganacsi" "Hubi xogta ka soo this article-aragnimada qof ahaaneed, bilaabi advertising in" Instagram

Inta badan waxaa jira ee xayeysiis iyo, qoraalka madadaalo cayaar oo keliya waa qayb ahaan la xiriira badeecada xayaysiinayaan.

In imtixaanka Hubspot for qoraalka oo dhan isticmaali image isla.

natiijooyinka

Natiijooyinku waxay ahaayeen sida soo socota. Nooca ugu jaban ee advertising - image baaq cad in ay tallaabo, iyagu waa sawir stock 45% ka jaban, laakiin waqti isku mid ah leeyihiin CTR sare (laba jeer ka weyn yahay kii advertising ka photos stock).

photos Stock leeyihiin hooseeya CTR ah, laakiin CPC ugu sareeya. Advertising image leedahay qiimaha ugu sarreeya per click, oo xayeysiis ah la "sawir-sed" ugu jaban qiimaha for Like.

natiijooyinka

Advertisement "wac si tallaabo" waa mid ka mid ah ugu hufan marka la eego qiimaha / tayo leh. In imtixaanka, waxaa cadaatay in ay qaali ah ugu yaraan, iyo dhaliyay tirada ugu badan ee qasabno marka loo eego noocyada kale ee advertising. Khubarada ku soo gabagabeeyey in dadka isticmaala "Instagrama" sida xayeysiis baaq cad in ay tallaabo, sababtoo ah si cad u sheegay in ay heli doonaan ka dib markii riixaya link.

"Instagram" xidhhidha la xidhiidha tayada content advertising in madal eegi dabiiciga ah.

photos Stock ku dhowaad dan u ahayn dadka isticmaala Internet, ay advertising waa wanaagsan in aadan isticmaalin.

sawirada sida posts joogtada ah ee "Instagram" Dabiiciga-raadinta aan aad u fiican advertising, inkastoo khubarada Hubspot haddii kale soo jeediyay. Malaha waxaa in sawiro fudud on madal ma aha clickable, iyo dadka isticmaala si fudud u ma aragto, kuwaas oo button jagooyinka advertising in guji. Iyada oo ku saleysan this, xayeysiistaha waa in ogaysiin sidan oo kale in booqdaha garatay mar uu bixiyey.

"Sed ee qasabno" - sawiro cute, oo aan la xiriira to content ugu weyn ee aan isu tusay laba siyaabood. Dhinaca hal, ay ka heshay kooxaha afar jeer ka badan xayeysiis joogto ah. Dhinaca kale, waxaa cabsi karaan daawadayaasha.

Natiijooyinka qoraalka sida in call a cad in ay tallaabo halkan sidoo kale muujisay natiijada ugu wanaagsan. Ka hor inta aadan go'aan ka sida loo maamulo ad ee "Instagram", suuq uu leeyahay waqti ku qaataan fikirka ku saabsan weedha ah, dhiiri galinta user si ay u riix xayeysiis ah.

Baaritaankaan waa mid ka mid ah dad badan oo kaliya. Waxaa laga yaabaa in qaar ka mid ah dhagaystayaasha kale uu ku muujiyay lahaa natiijooyinka kala duwan, sidaas darteed waxaa loo qaadan karaa tixgeliyaan, laakiin ha u hanuuntaan sida runta ah buuxda. ikhtiyaarka ugu fiican noqon lahayd in ay si madaxbanaan loo xaqiijiyo istaraatijiyad iyo aqoonsado ugu waxtarka badan ee dhagaystayaasha iyo alaabta this. Si kastaba ha ahaatee, kiis kasta, tayada content, iyo advertising unobtrusive waa waxa ugu muhiimsan.