Sidee ku "Direct" ( "Yandex")? Sida loo la "Yandex" macaamilootaan, hadal

Sida laga soo xigtay tirakoob, nidaamka "Yandex" adeegaa in ka badan 50% ka mid ah raadinta ee dadka isticmaala Internet Ruush-ku hadla. shirkad Tani waxay Rafaa maanta ma ahan oo kaliya engine search a, waa isku darka suuqgeynta waayo, waxay u dallici sites on Web ah. Taasi waa sababta xirfadlayaasha iyo milkiilayaasha khayraadka gaar ah web waa in ay ahaataa in la "Yandex" shaqeyn karin - aalad ugu weyn ee SEO-gudbinta iyo advertising xaaladeed internetka. In this article waxaad ka heli doontaa tilmaan faahfaahsan oo sida "Direct" ( "Yandex"), kaas oo bixiya hawlaha iyo sida in ay ku xidhmaan iyaga talaabo talaabo ah.

Maxaad u dooratay "Yandex"?

Sidaas daraaddeed, haddii sababaha: "Yandex" - search engine caalamiga ah ee Russia iyo dalalka CIS "- kuma filna, ka dibna halkan waa a dood ka badan dhowr si kor loogu qaado khayraadka dhex advertising ah xaaladeed. ka wada hadli doonaan sida "Direct" ( "Yandex"):

• aad ad lagu muujiyay oo kaliya in qofka aad la hadlaysaan iyo, Sidaa darteed, u badan tahay in aad hesho wax iibsadaa dhab ah;
• isticmaalaya adeegga of advertising xaaladeed, waxaad ka heli doontaa maalmood ee ugu horreeya soo qulqulaya of visitors,
• beegsan kharashka - aad lacag ku qaataan on advertising kaliya marka user ka bootin (qasabno), iyo sidaas xisaabi kartaa tirakoobka - sida advertising wax ku ool ah kaalinta iyada oo "Yandex";
• suuragalnimada in diiradda cidhiidhi ah ee advertising - waxaad codsan kartaa in aad ad in search for shuruudaha gaarka ah, sida juqraafi - "dayactir phone Samara";
• Dalabyada waxaa lagu daabacay kaliya on tayo sare-, khayraadka la xaqiijiyay,
• "Yandex" waxay kuu baajinaysaa waqti, si aad u ordi karaan olole advertising ah saacad iyo si dhakhso ah u beddelaan haddii loo baahdo.

Faa'iidooyinka u ordo. Oo haatan waxaan ka baranaynaa sida loo la "Yandex" shaqeeyaan - edbinta, ayaa sheegay sheekada ee isku xirta content, dhisiddii retargeting, abuurista xaraashka ah iyo isu keenid natiijada olole advertising ah oo isticmaalaya Analytics web.

Sida loo abuuro olole advertising ah ee "Direct"?

Tallaabada ugu horreysa ee ku wajahan horumarinta khayraadka a - account diiwaangelinta. Gala ee "Yandex" bar search - "Direct", tag on link ugu horeysay oo guji "Register". Halkan, waxaad geli dhan xogta lagama maarmaanka ah, ayaa tilmaamaya dalka oo dooro "Professional Edition" "Yandex".

In la abuuro olole lagu tab dhiganta tag, dooro taariikhaha bilowga iyo dhamaadka, sheeg xiriirada isgaarsiinta. Haddii aad rabto in aad georeferencing adag, dooran beerta "tijaabiyo" ku haboon ee menu. Sidoo kale, sheeg keyword xun, in uu yahay, kuwa weydiimo in aad aan la arki doono in la baabi'iyo gaadiidka aan la rabin iyo gelo miisaaniyada kharashka ku qasabno.

Go'aaminta site

Sheeg miisaaniyadda xilli dooro goobta halkaas oo ad ka muuqan waa in. ma ku "Direct" ( "Yandex") kiiskan Sidee? Haddii aad tahay iibiyaha ah qalab caafimaad oo adag, hana gelin sax ah oo soo socota si ay laynka "Ha tixgeliyaan Dooratay users ka", si aad ad la soo bandhigi doonaa in dadka isticmaala khayraadka kala duwan, eegeyn in ay line ee dawooyinka ama aan geedka u baahan tahay. Waxaad sidoo kale u baahan tahay in aad ad heshay users xiiso keliya, tusaale ahaan, goobaha caafimaadka ee la mariyo, si ay dhacdo in this waxaa lagama maarmaan ah in ay qaataan akoonka la door user. Iyadoo la raacayo, waxaa lagama maarmaan ah in ay ku riday sanduuqa jeeg soo socda si ay line la doonayo.

Iyo qeybsanaan. Tusaale ahaan, waxaad tahay iibiyaha ah pizza. Waxaa aad u adag in la helo khayraad mowduuc gaar ah si aad u advertising, maxaa yeelay, wax cunaya pizza oo dhan - oo booqanaya forum caafimaad iyo dadka kuwaas oo raadinaya movies online. Sidaa darteed, in line ah "Ha qaadan galay doorbidida account user," kiiskan laguma talinayo in ay ku riday ay calaamaddu ku taal.

Waxaa jira goobo badan oo qoto dheer, tusaale ahaan, ay joojiyaan ad ee goobta oo aan waxtar lahayn, sharadka Odds dadka isticmaala mobile phone, dhufto ee aan loo baahnayn iyo cinwaanada meesha aad dooneyso in aan si aad u aragto ad. Ka dib markii in, si toos ah u Abuurkiisa sii wado.

Sida loo sameeyo ad ah?

Kuwa fahmaan sida advertising ah macnaha "Yandex", looma baahna in aan u sharaxno sida ay u noqon hal-abuurka. Laakiin haddii aad tahay bilow ah, waa in aad u ogaato sida loo soo qaado weedho muhiim ah iyo waxa loo baahan yahay keywords xun.

Keyword ama weedha ah - taasi waa waxa user ay raadinayso in bar raadinta. Sidee si ay u hesho? Waa wax iska fudud: ma u baahan tahay in male buu u ballaadhan yahay iyo buugga weyn ee gacanta ku fadhiisan, idinkoo xusuusanaya micne ah - oo ku filan si ay racfaan uga qaato Wordstat «Yandex", gali wixii aad u leeyihiin in ay bixiyaan iyo dooro midka ugu haboon ka mid ah liiska.

keywords xun caawin kara shaandhayso soo baxay su'aalo dheeraad ah, si aanay u dhumin dollars advertising aad. Tusaale ahaan, haddii aad iibiso pizza aan bixinta gurigaaga, ka dibna si eraygaaga xun yahay "dhalmada."

Maxaa kale? ad The la hir saari karo call a in talaabo sida "Buy Maanta - Save Berri", Oo eraygii-soo jiita "dhimis, lacag la'aan ah, ficil," iyo wixii la mid ah.

Ku dar xiriirada iyo links in ay mowduucyo kuwaas oo caawin doona in la kordhiyo riix marayo.

Sida loo dhigay ilaa retargeting?

Maanta, website tayo sare u qaadida kaliya si ay u abuuraan a ad iibinta yar iyo boostada ee internetka. Si aad dhab ahaantii u fahmaan sida ay u shaqayso, "Yandex" iyo waxa ay ku oolnimada, waxaad u baahan tahay inaad ogaato oo ku saabsan fikradda ah sida retargeting sida.

Bal qiyaas xaaladda soo socda: iyada oo baaritaan ama iyada oo loo marayo classified aad helay booqde kasta. Wuxuu ka iibsaday lahaa alaabta, laakiin wax user ku mashquulaan ama looma ogola in ay maalgaliyaan, oo ninka go'aansaday inuu yimaado inaad mararkii hore oo kale, laakiin ka dib markii in muddo ah ka Halmaamaan oo ku saabsan.

feature Retargeting in la qaybiyay kartaa "Yandex. Direct "kuu ogolaanayaa inaad si ay ula socdaan dadka isticmaala oo ku soo noqon isticmaalaya advertising ku raad. Taasi waa, dadka hal mar soo booqday goobta, isagoo on kasta oo kheyraad kale oo ay noqon doontaa in meel advertising on "Yandex" si aad u aragto ad.

Sida loo reserved? Pre-u baahan in ay ku riday counter ah kooxda martida ka ah "Yandex. Tubta ". Next, ee "Terms of retargeting" isla markiiba jaraa'id badhanka "Add" iyo sheeg xaaladaha ka yar taas oo dadka isticmaala in la isugu keenaa doonaa. Tusaale ahaan, kuwa ku mashquulsan yihiin bixinta ama wax soo saarka gaar ah.

Analytics

Intaa waxaa dheer, sida "Yandex" (advertising), waa in aad sidoo kale u fahmaan mabda'a adeegga "Yandex. Analytics ". Tani waa lagama maarmaan si ay u qiimeeyaan heerka uu gaarsiisan waxtarka xilli. Si taas loo gaaro, ee "Direct" bixiyey qalab yar - total, waqti, statistics juquraafi, halkaas oo aad ka arki kartaa tirada qasabno, dareenkaa iyo cigta, yeerida index ah, celceliska kharashka advertising, miisaaniyadda guud. Iyada oo taageero ka "Yandex. Tubta "helida ma aha oo kaliya sida badan oo dadka isticmaala yimaadaan goobta, laakiin sidoo kale waxa lagu fali, nooca wax u arkaan, sida dheer iyo waxa natiijada. Waxaad kaloo isticmaali kartaa nidaamka tirakoobka dibadda - Stat Open iyo Internet Live.

xaraashka

Waxaa weli su'aal ee la soo dhaafay - inta advertising iyo horumarka oo kale ah? Tani waxay naga caawin doontaa inaan ka jawaabo su'aasha ah: "Waa maxay xaraashka ah" Yandex. Direct ", sida uu u shaqeeyo iyo kuwa dhigaya qiimaha?"

Auction - xaraashka xayeysiiya Tani, natiijooyinka kuwaas oo dhigay lacag CPC. Waxaa la go'aamiyey kasta oo ka mid ah noocyada kala duwan ee advertising - meelaynta gaarka ah, firfircoon oo dareenkaa u damaanad qaaday. Sidaas darteed, qiimaha lagu rakibay wadajir ah looga faa'idaysan waayo xayeysiiyaha, iyo shirkadda "Yandex".

Sidaas darteed, waxaan ka wada hadalnay sida "Direct" ( "Yandex"), sida loo qotomiyey hawlaha ugu muhiimsan iyo sida qiimaha halkii click. beddelaad aad Successful!