Dukaamada "Pyaterochka" ee Moscow: Cinwaanka, saacadaha shaqada, qiimo dhimis iyo horumarka

"Pyaterochka" kuwa ugu garan karo iyo ugu weyn marka la eego isbeddelkaas si magac tafaariiqda ee Russia yihiin. shirkad Tani, taas oo bilaabay joogaan suuqa tafaariiqda ee St. Petersburg, waxaa lagu firfircoon uga horumarsan ee Moscow iyo magaalooyin kale oo badan Ruush. Ka mid ah faa'iidooyinka ugu weyn ee ay tartan - qiimo yar yahay alaabtii, heer wanaagsan adeegga, a oo baaxad weyn meelaynta juquraafi ahaaneed ee warbaahinta tafaariiqda. "Pyaterochka" - shaqeeye soo jiidasho iyo franchisingu la filayo.

brand waxaa iska leh X5 hayo, taas oo uu leeyahay tiro ka mid ah shirkadaha kale ee waaweyn ee ganacsiga tafaariiqda ah oo uu leeyahay waayo-aragnimo ugu badan ee soo koraya suuqyada isticmaala xeelado horumarinta kala duwan. Maxay yihiin ugu caan ah "Pyaterochka" xaqiiqooyinka taariikheed oo ku saabsan shirkadda? Sidee fahamaan kartaa faahfaahinta la xiriira xiriir dukaamo, iyo sidoo kale dhimista iyo horumarka ay bixiyaan shirkadda?

macluumaad guud oo ku saabsan shabakada "Pyaterochka"

dukaamada Chain "Pyaterochka" (Moscow, St. Petersburg iyo magaalooyin kale oo waaweyn waxaa ka mid ahaa iyadoo ay wada joogaan juquraafi ahaaneed ee brand) waa mid ka mid ah shirkadaha ka howgala ugu caansan ee ganacsiga tafaariiqda. "Marto" wakiil ka badan 7 kun oo Shops. Iyo X5 waa ganacsiga xudunta u ah qabashada lahaanshaha shabakadda. share ee ay dakhli - oo ku saabsan 76% ee shirkadaha group kala.

kala duwan ee wax soo saarka in ay bixiyaan dukaamada iibsada "Pyaterochka" ee Moscow iyo magaalooyin kale, waxa uu leeyahay oo ku saabsan 4,500 jagooyinka. Meesha celcelis ahaan warbaahinta la bixiyo by network ku saabsan tahay 394 sq. mitir. Waa waxtar leh in ay yaqaanaan macluumaad aasaasi ah oo ku saabsan X5 hayo, taas oo leh ee "Pyaterochka".

X5 QABASHADA: olole caalami ah oo silsilado tafaariiqda iyo horumarinta brand

X5 Holding ayaa ka soo muuqday suuqa Ruush ee 2006. Laakiin markii network "Pyaterochka" hore u shaqeeyay. The brand ganacsiga ugu horeysay, ay leedahay aasaasayaasha shirkadaha group kala, ahaa "Crossroads."

In 1995 furay dukaan koowaad ee shabakadda tafaariiqda ee Moscow, 1996 uu ku biiray ururka caalamiga ah ee cuntada Business Forum.

network "Pyaterochka" waxaa la aasaasay sanadkii 1999. Xaaladdan oo kale, dukaanka ugu horeysay ee hoos brand ee kala furay St. Petersburg. By hore 2000, magaaladu waxay leedahay 17 dukaamada network cusub qaybinta.

Sida ku xusan saxaafadda, "Pyaterochka" waxa uu noqday mid ka mid ah noocyada ugu horeysay soo koraya ee format discounter ah, ilaa xad cusub oo suuqa Ruush. Nuxurka of model ganacsiga ku haboon yahay isticmaalka 3 faa'iidooyin waaweyn ee tartan rasmi ah:

• ka qaybgalka kaabayaasha maamulka ganacsiga filaayo;
• asaasidda channels waara iibsiga;
• siiyaan xawaaraha weyn ee warbaahinta tafaariiqda gaar ah.

Nidaamkan siinayaa tafaariiqle fursad si weyn loogu yareeyo kharashka maamulka iyo yareeyo kharashka wax soo iibsiga. Si kastaba ha ahaatee, in kiisas badan oo Dooratay la xiriira waxaa lagu gaarayaa by yaraynta kala duwan ee wax soo saarka marka la barbardhigo dukaanka raashinka caadiga ah.

Ra'yiga iibka cusub oo la soo jeediyay by the Aasaasayaasha ah "Pyaterochka" ayaa noqday, dhammaan ayuu ka sarreeyaa, a suuqyada jumlada ee tartan rasmi ah ee ixtiraamka labada warbaahinta, kale dukaamada qaaliga ah, oo sidaas daraaddeed soo jiidasho leh si ay muwaadiniinta. In the "Pyaterochka" alaabo noocyo badan oo caan ah - sida shaaha iyo kafeega laga iibiyey xitaa ka raqiisan suuqa. Guud ahaan, model ganacsiga ee silsiladda dukaamada ma ku lug isticmaalka xadad sare on alaabta, sidaas hubinta qiimaha tartan rasmi ah.

Sida uu u sheegay tababare ee shirkad ka wareysi uu siiyay warbaahinta, "Pyaterochka", oo dhinac ah, baaskiil-aragnimo Galbeedka sida discounter ah, waxa uu ahaa awoodaan in ay bixiyaan kala duwan ee badeecadaha ka badan discounter shisheeye celceliska. Gaar ahaan, wax soo saarka cusub oo la soo bandhigay filan ballaaran on khaanadaha. Habkaani, si xiisa leh, ay sabab u ahayd waxyaabaha gaarka ah ee dhaqanka macaamiisha of Russia, haddii shacabka waddamada reer galbeedka waxaa lagu iibsaday dukaamada raashinka celcelis ahaan 1-2 jeer usbuucii, ka iibsada Ruush - mararka qaarkood dhawr jeer maalintii.

"Pyaterochka" sida Dhuxul, oo ay la socdaan awood u leh inay bixiyaan waxyaabaha ugu qiimaha yar yahay helay caan sidii shabakad ganacsi oo la heer ku filan sare ee adeeg. Ujeedada this, shirkad ayaa soo bandhigay nidaam gaar ah oo ka mid ah shaqaalaha doorashada.

Horumarinta guul brand cusub ka qayb qaatay xaaladda dhaqaale ee dalka - in 2000 hore, waxay bilowday inay hagaajiyo, baahida macaamilka noqday more firfircoon. Isla mar ahaantaana, in lacagta si caddaalad ah u qaali ah shisheeye ee meel faa'iidada badan ee hirgelinta ganacsiga tafaariiqda helay kiisas badan oo alaabta guriga. Tani waxa ay gacan ka, oo ay la socdaan Qaanuunka Arrimaha Khaaska ah ee dhaqdhaqaaqa koritaanka iibka discounter oo ka mid ah waxyaabaha la xiriira iyo horumarinta wax soo saarka maxaliga ah ee Russia.

Sannadkii 2001 ayuu u muuqday dukaamada "Pyaterochka" ee Moscow. In 2003, brand ayaa sidoo kale bilaabay in ay horumariyaan ku saleysan taaso ah - dambe ee maqaalka aan tixgelin doonna sifooyinka of barnaamijyada affiliate kala. In 2004, dukaamada "Pyaterochka" furay Ukraine iyo Kazakhstan. In 2005, brand galay IPO ay, furitaanka liiska on Stock Exchange London.

In 2006, network "Pyaterochka" iyo "Crossroads" ayaa isugu X5 burburiyaha ah. By waqtiga ay warbaahinta ka badan 600 ka yar magacyada brand kala furay.

Sanadkii 2007, dukaamada "Pyaterochka" furmeen ee gobolka Nizhny Novgorod. brand ayaa ku bilaabatay si ay u horumariyaan ee gobollada Ruush. In 2010, ee "Pyaterochka" ayaa ka soo muuqday gobolka Tambov ah, in 2011 - in Karelia, ee gobollada Bryansk, Ivanovo iyo Smolensk. X5 ayaa hadda haysta mid ka mid ah noocyada ugu weyn ee ganacsiga tafaariiqda ee Ruushka.

Dukaamada "Pyaterochka" ee Moscow iyo magaalooyin kale Ruush ayaa helay taageero ugu sareeya. Si kastaba ha ahaatee, ay yihiin oo xiiso ma aha oo kaliya in ay dadka iibsanaya, ganacsatada badan oo u muuqdaan in ay bilaabaan ganacsi on X5 model taaso la soo jeediyey ah. Tixgeli qaababka ay.

Horumarka "Pyaterochka" brand: shirikadaha

QABASHADA Aasaasayaasha X5 horumariyo barnaamijka shirikadaha, sida aynu kor ku xusan, tan iyo 2003. Iyadoo la tixraacayo fikradaha casriga ah ee horumarinta noocyada tirsan kooxdan oo ah shirkadaha, ganacsadaha, kaasoo uu saxiixay heshiis taaso X5, helo fursad uu in muddo gaaban si ay u bilaabaan ganacsi la turnovers waaweyn. Faa'iidada ugu weyn ee model this waa iskaashi ganacsi oo loogu talagalay milkiilaha dukaan - ka qaybgalka si fiican u shaqeeya model ah maamulka ganacsiga.

Sidaas darteed, "ayuu Pyaterochka" taaso siinayaa qofka ganacsadaha ah fursad ay ku:

• X5 ay taageerayaan la taliyayaal marka la bilaabayo ganacsi;
• isticmaali IT-kaabayaasha ee astaanta ah,
• isticmaalaan nidaamka marketing wax ku ool ah la xaqiijiyay, horumarinta advertising,
• isticmaalaan qashinka circuit SKA,
• shaqaalaha tareenka in jagooyinka kala duwan.

Faa'iidada kale muhiim ah oo X5 shirikadaha - fursad ay ku qaataan alaabtana for sale. Sidoo kale xusid mudan tahay, in shirkadda haysta uusan ka qaadaan wada-hawlgalayaasha ay royalties shirikadaha.

Inta badan mahad faa'iidooyinka kuwa, dukaamada "Pyaterochka" ee Moscow iyo magaalooyin kale Ruush la furay si dynamically. Kaganacsiga leh fursad uu ku hormariyo ganacsiga hannaankii fiican oo la aasaasay, sidoo kale iyadoo la isticmaalayo khayraadka kaabayaasha ah noocyada waaweyn ee soo dhaweyn doonaa rajada laga qabo kaashanaya shirkad ah. Iyagoo keliya ma aha, laakiinse, tusaale ahaan, iyo wada-maal ama deyn ay.

Mid ka mid ah Gudigga caanka ah ee shabakadda ganacsiga tixgeliyo - magac badalka. Baadh astaamaha ay.

Horumarinta ee network ganacsiga "Pyaterochka": magac badalka

Oo baaxad weyn oo dib-u-brandingeksperten of network "Pyaterochka" waxaa la hirgeliyey 2013. ujeeddooyinka maamulka ayaa la simay muuqaalka dukaamada, kala duwan iyo la habeeyo tayada badeecadaha ka iibiyey, iyo sidoo kale dayactirka. Iyada oo qayb ka mid ah hababka cusub ee horumarinta shabakadaha furan iyo shuruudaha shirikadaha. Waxaa la simay iyo logo "Pyaterochka" ah.

isbedelka ku dhacay fikirka ah horumarinta brand ayaa la xidhiidha isbedelka cusub ee suuqa. Macaamiisha u noqday more culus ee silsilado tafaariiqda ayaa bilaabay in ay ka filayaan adeeg tayo leh iyo duwan soo saarka. Sidaas darteed of dib-u-brandingeksperten ee "Pyaterochka" ayaa ka soo muuqday more waxyaabaha cusub, balaariyay kala duwan ee miro iyo khudaar. Gobollada badan, share of saarka maxalliga ah ee alaabta kordhay network ganacsiga. dareenka badan ayaa lagu bixiyey in ballaarinta meel tafaariiqda "Pyaterochka".

Magac badalka, sida laga soo xigtay khubaro, shirkadda ayaa sidoo kale loo baahan yahay sababta oo ah tartan sare. In magaalooyinka halkaas oo shirkad ayaa waxay si firfircoon yahay hawlaha biloowday shirkadaha kale ee ganacsi oo wayn oo ku siin karaan macaamiisha qiimaha tartan iyo adeeg wanaagsan.

Shaqooyinka dukaamada "Pyaterochka" ee Moscow ayaa sidoo kale loo baahan yahay si ay u soo jiidasho, oo labada mushaharka arrin, iyo marka la eego rajada mustaqbalkiisa. Isla ayaa laga odhan karaa magaalooyinka kale ee ay joogaan brand. Ayuub ee Moscow ee dukaamada "Pyaterochka" waxay noqon kartaa fursad ay soo jiidasho leh si aad u hesho dhibic ganacsi oo ku yaalla xad u dhow shaqaalaha guriga u - mahad juqraafiga oo baaxad weyn oo ah shirkad ah. Dabcan, shuruudaha musharixiinta jagooyinka qaarkood ee "Pyaterochka" waxay noqon kartaa mid qaali ah - laga bilaabo wakhtiga oo ka mid ah dukaamada ugu horeysay ee brand this, sida aynu kor ku xusan, Corporation ka fuliyey barnaamij shaqaalaynta gaarka ah.

ka badalka reebo, network iibka loo arkaa ay hubisaa in tartanka suuqa by macaamiisha bixiya barnaamijyada dhimis kala duwan iyo tallaabooyinka loogu talagalay kordhaya daacad macaamiisha. Waxaan ku baran doonaa sifooyinka ay si faahfaahsan.

Brand "Pyaterochka" suuqa ee tafaariiqda: kordhin daacad macaamiisha

Dhimista dukaamada "Pyaterochka" ee Moscow iyo magaalooyin kale Ruush, halkaas oo ay jiraan brand ah, iyo sidoo kale saamiyada la siiyo macaamiisha si joogto ah.

Waxaa ka mid ah qurbaanno ugu caan ah nooca ku haboon - ". Waad ku mahadsan tahay" tallaabo by kaas oo wax iibsadaa celinta of 0.5% dhammaan iibsadaan kaarka bangiga, haddii la soo saaray "Sberbank" in qaab dhismeedka ah Caddadka habboon ee qofka xaq u leeyahay inuu ku qaataan at outlet tafaariiqda isagoo la "Savings Bank" heshiis iskaashi kasta.

Barnaamij kale oo cajiib ah in uu soo jiito macaamiil ka ah "Pyaterochka" - dhimis in qadarka 55 rubles per jeeg. Tallaabadan waxaa la hirgeliyey April 2016. Its nuxurka been in xaqiiqda ah in qofka samaynaya iibsi kasta oo dukaanka "Pyaterochka" in cadadka 555 rubles iyo wixii ka sareeya, helay warqada gaar ah inay lacago kaash jeegga. In iibsadaan xiga, in tallaabo lagu jiro tixgelin saamiyada, qofka ku dul bandhigga warqada helay dhimis in qadarka 55 rubles halkii 1 rasiidka. Isla mar ahaantaana, si kastaba ha ahaatee, waxay ahayd wax aan macquul aheyn in lagu bixiyo iibka oo keliya iyada oo geedo ah, iyo qiimo dhimis dhowr aan soo koobay. iyaga lacag kaash ah maadaama ay ahayd wax aan macquul aheyn. Intaa waxaa dheer, ka dib markii ay soo bandhigeen ee warqada kasta oo lagu qabtay by shaqaalaha dukaanka.

waxyaabaha xayaysiis

Dabcan, ka fiilooyin iyo tallaabada dhaqanka ee "Pyaterochka" dukaan. Moscow iyo magaalooyin kale oo badan oo ay goobjoog ka ahaayeen brand waxaa lagu gartaa heer sare ah tartanka suuqa tafaariiqda, sidaas shabakadaha shopping u leeyihiin in ay si joogto ah u tartamaan in ay bixiyaan dadka iibsanaya oo ka mid ah qiimaha hoose. Sababtoo ah si ay u sii jeedinta hoos-suuqa adag, shirkado door bidaan in ay qoondeeyaan boqolkiiba gaar ah oo kala duwan ee wax soo saarka kor uqaadida - mid ka mid ah in lagu iibiyaa dhimis muddo waqti go'an. Its qiimaha noqon kartaa tobanaan boqolkiiba.

Waxaa ka mid ah qodobada ugu muhiimsan ee ku dhalin karaa qofka in ay booqdaan dukaanka "Pyaterochka" - saamiyada maanta. Moscow, inkastoo xaqiiqda ah in uu yahay mid ka mid ah suuqyada ugu dareeraha, waa magaalo ku taal taas oo qiimaha ugu hooseeya - faa'ido la dafiri karin ee tartan rasmi ah ee nooc kasta laga heli karaa tafaariiqda suuqa. About dallacaadaha hadda on gaar ah wax soo saarka "Pyaterochka" wargelinaysaa iibsadaa siyaabo kala duwan - iyada oo tusaha online, iyada oo qaybinta alaabta daabacan ee dukaamada ama iyada oo loo marayo hay'adaha lamaanahaaga.

Brand "Pyaterochka": saacadaha shaqada

saacadood haboon ee hawlgalka waayo dhibic iibsadaha ee sale - kale oo muhiim ah faa'iidada tartanka for brand casriga ah ee tafaariiqda suuqa. Qofka qorsheeyaha iibsadaan si joogta ah, waxa muhiim ah in la ogaado oo ku yaalla meel u dhow dukaanka gurigiisa "Pyaterochka" howlgalka. Moscow - magaalo meesha iibsan hawl uu bilaabo horraanta waxana uu socdaa ilaa saacadaha soo daahay. Ma aha la yaab leh in in caasimadda ah ee dukaamada "Pyaterochka" furan yihiin laga bilaabo 8 ilaa 22 saacadood.

Muscovite, sidaas yeelan karaan waqti si uu ugu tartamo raashinka sida ay u shaqo - haddii, tusaale ahaan, maalinta ku shaqaynaya oo bilaabataa at 9, iyo dhamaadka maalin ka shaqeeya, ee meesha ku yaal dukaanka "Pyaterochka" ku haboon isaga. hawlgalka (Moscow, dareen this, dabcan, aan magaalada gaar ah) waa faa'iido weyn ee tartan rasmi ah ee astaanta ah, la joogo suuqa tafaariiqda, laakiin arrin yar weyn ee soo jiidashada macaamiisha dukaanka oo xiiso ma - ay juqraafiga. , Meesha uu hal dhibic ka gaar ah sale in tiro ka mid ah xaaladaha uu noqday dood muhiim ah oo ku saabsan muuqaalka kore ee qofka jecel yihiin in ay soo booqdaan dukaanka gaar ah.

warbaahinta brand Juqraafiga

Ina keena aynu ka baran, meesha ay yaalliin dukaamada "Pyaterochka" ee Moscow. iyaga wax looga qabto, waxaan la soco dhigmaan degmooyinka kala duwan ee caasimadda dalka Ruushka. Sidaas darteed, awood u leh inay iibsadaan ee "Pyaterochka" ayaa deggan meelaha durugsan ee Moscow. Tusaale ahaan, dhibic ka mid ah sale hoos brand magacaabi hoos tixgelin waxaa dariiqyada. Biruliovsky, 13 1. Haddii aan ka hadlo waqooyiga caasimadda -. Store "Pyaterochka" in Bibirevo halkaas, dariiqyada. Muranowski, 12 dhibic Strogino iibka gudahood network ay khuseyso ayaa at ul. Dhiman, 26. Haddii aan ka hadlo meelaha caasimadda, in ku yaalaan dhow xarunta, dukaan "Pyaterochka" ayaa, tusaale ahaan, degaanka cross-dalka, at ul. Raskova 14.

Dabcan, tani waxa keliya qayb yar oo ka mid ah warbaahinta tafaariiqda leedahay brand. Waxaa jira dukaamo in ku yaalaan dhow xarunta, waxaa jira kuwa ku xiga si ay Ring Road Moscow ee. warbaahinta u dhiganta labadaba waxay leeyihiin ganacsiga iyo meelaha magaalada caasimadda ah ee hurdada. Muscovites toos ah ka iibsan kartaa waxyaabaha ku saabsan shaqada, oo aan guriga ka fogayn.

Location of dukaamada "Pyaterochka" waa wax sahlan ka barta of view of shopping baabuur by, labadaba marka la eego helitaanka gaadiidka by metro ama, tusaale ahaan, baska. Sidaas darteed, waxaan dhihi karaa in liiska dukaamada "Pyaterochka" in qaabka guud ee juqraafiga aad u baaxad weyn oo ah in Moscow. Cinwaanka kuwa ama meelo kale oo ka gaar ah waxaa laga heli karaa iyada oo loo marayo goobta shirkad ama adigoo wacaya taliyayaal shirkadda.

Contact "Pyaterochka": Phones

Sida saxda ah, halkaas oo in loo yeedho? Waxaa xusid mudan in aan soo bandhigo sida kala duwan oo waaweyn, sida cinwaanada dukaamo lambarada telefoonka dukaamada "Pyaterochka". Moscow, Saint Petersburg ama magaalo kale la oran karo waa, waayo, meesha uu warbaahinta gaar ah by tilmaamayaa in line taageero ah shirkad ka dhex hal telefoonada multi-line oo lacag la'aan ah. iibsadaha ayaa wici kartaa "Pyaterochka" on + 7800555 55 05 oo weydiiso lataliyayaashiisii. Haddii loo baahdo, wicitaanka waxaa lagu soo wareejiyey doonaa kuwa xirfad. The shirkadaha line phone isku dayi kartaa si aad u ogaato, tusaale ahaan, halkaas oo ugu dhow meesha uu hadda ka mid ah dukaamada wax iibsadaa "Pyaterochka" in Moscow yihiin, sida aad u heli iyagii u soo gaari ama isticmaalka gaadiidka dadweynaha.

Waa in la ogaadaa in macluumaadka la codsaday in la soo bandhigi karo nin, ma aha oo kaliya ee la xiriira dukaamada magaalada, laakiin sidoo kale magaalooyinka kale Ruush.

oo kooban

Sidaas daraaddeed, waxaan bartay aasaaska mid ka mid ah shirkadaha ugu caansan ee tafaariiqda ah ee Ruush - brand "Pyaterochka". saacadood Shopping (Moscow, dabcan, waxaa lagu gartaa in ay muddo sii weyn tahay magaalooyin kale oo badan), meesha uu qodobada gaarka ah ee sale, gaar ahaan jiho iyaga u si cad waxaa laga heli karaa online, haayaha, dukaan faafo, iyo haddii loo baahdo, macluumaad laga codsan karaa by iibsadaa on the shirkadda telefoonka multi-channel.

, X5 waa shirkad haysta, "Pyaterochka", iyo sidoo kale dukaamada kale ee si fiican u yaqaan brand "Crossroads." On suuqa, shirkadda ay sii korayaan tafaariiqda oo isticmaala xeelado kala duwan, oo ay ku jiraan - shirikadaha. Qaabka guud ee goobaha iskaashi ay khuseyso ganacsatada fursad u leeyihiin inay kobciyaan ganacsiga isticmaalaya tashi iyo khayraadka kaabayaasha of qabashada.

"Pyaterochka" brand ay hubisaa in ay tartan iyada oo barnaamijyo kala duwan oo ay u soo jiitaan macaamiisha. Dhimista ee "Pyaterochka" dukaan maanta ee Moscow iyo magaalooyinka kale ee Ruushka loo bixiyey inuu macaamiisha ah warbaahinta tafaariiqda si joogto ah. Dalacaad - qalab kale oo daacad u wax ku ool ah ayaa sidoo kale inta badan lagu qabtay by shirkadda. Warbixin ku saabsan hawlgelinta macaamiisha maamulayaasha brand barnaamij faafinta siyaabo kala duwan. iibsadaha wuxuu qaadan karaa buugga dukaamada ku daabacan "Pyaterochka" ee Moscow ama magaalo kasta oo kale markii wax iibsiga alaabta a, adeegsiga khayraadka online, taasi oo muujinaysa macluumaad ku saabsan dhimis iyo horumarka.

juqraafiga joogitaanka brand waa mid aad u weyn. Haddii aan ka hadlo Moscow, dukaamada "Pyaterochka" waxaa laga heli karaa ku dhawaad kasta qayb ka mid ah magaalada Muqdisho.