Integrated Marketing Communications

Integrated Marketing Communications waa fikrad qorshaynta isgaarsiinta marketing in aqoonsan baahida loo qabo in la qiimeeyo doorka meelaha shaqsi ee guud ahaan istiraatijiyadda (advertising, xiriirka bulshada, kor u qaadida iibka, iwm), iyo sidoo kale helidda isku darka ugu fiican ku siin kara Hufnaan, joogtaynta iyo hufnaanta saamaynta barnaamijyada isgaadhsiinta isticmaalaya ururka joogta ah oo hits shaqsi.

Dhafan isgaarsiinta suuq ku lug leedahay arrimaha soo socda oo wada xiriira:

1. Abuurista nidaamka direyska mid ah fariimaha la isticmaalayo siyaabo kala duwan ee isgaarsiinta marketing, oo ha ka gees kasta oo kale oo isku duba kasta oo kale, sameynta habka ugu wanaagsan ee hal tarjume.

2. isgaarsiinta marketing Integrated waxaa waajib ah in hadafka guud - kordhiyo waxtarka isgaarsiinta marketing by helidda gaynta ugu guulaha badan ee dardaro, dhirta iyo qalabka iyo suuq-isgaarsiinta, iyo sidoo kale qalab gaar ah shakhsi iyo farsamooyinka ka dhigan tahay.

Integrated Suuq Isgaarsiinta ee nidaamka waa in la horumariyo dhismaha. set waxa ku jira foomamka soo socda ee isgaarsiinta marketing:

1. Advertising, waa nooc ka bixisay of faafinta macluumaadka ka macaamiisha ah, loogu talagalay macaamiisha;

2. Advocacy, oo ka dhigan koror ah ee baahida ay sabab u tahay faafidda dibadda warbixin ganacsi oo muhiim ah in warbaahinta print ah, telefishinka ama raadiyaha,

3. kor u qaadida iibka, oo ah qaab tallaabooyin niyad-gaaban si loo dhiiri iibiyo ama iibka adeegyada iyo badeecadaha;

4. sale Private, ayaa muujiyay in ay afka soo bandhigga alaabta, adeegyada iibsadaha ah la filayo iib ah.

Dhamaan noocyada isgaarsiinta marketing leeyihiin habab u gaar ah oo ay gaarka ah ee isgaarsiinta, sida soo-gaadhista, bandhigyo iibka, advertising on qadiin ah, gaar ah carwooyinka, bandhigyo, tartanka, haayaha, waraaqo, boodhadhka, abaalmarinta iyo wixii la mid ah.

Ugu weyn ee gool ka mid ah suuq- isgaarsiinta ku lifaaqan ee kobcinaya iibka iyo kuwii alaab, macluumaadka macaamilka dhamaystiran, bixinta dood, bixinta iibsiga ka faa'iidaysan oo lagu taageerayo dallacaadaha ka soo saaraha, wax soo saarka cusub, macaamiisha waaniyey iibsadaan hore ee advertising iyo horumarka.

marketing farsamooyinka isgaarsiinta ka mid ah hab dibadda, by kaas oo kicinta ah waxaa la sameeyaa, waayo, booqashada. Kuwaas waxaa ka mid ah Aayaadka, bandhigyada, aystoppery, loox iftiin, barkers, iwm

lacag Gudaha - sidoo kale waa hab of isgaarsiinta marketing. Waxay ku dhiirri-barashada, jiidatay by gudaha, abuurka excitation nafsi macaamiisha iman kara mahad, keenaya rabitaanka si ay u iibsadaan. Waxaa ka mid ah design, music, palette midabka, uunsi, style of shaqaalaha isgaarsiinta, qalab iyo qalabka, sida bandhigga, ganaax kala duwan, qalabaynta, qaab, noqono gudaha iyo bandhig, ordaya khadadka iyo foox matoorrada.

The sifooyinka ugu muhiimsan ee isgaarsiinta dhafan isgaarsiinta suuq ka mid ah: oolnimada sare, baahida loo qabo in la isu geeyo labada bulsho isku isticmaali dhammaan qalabka iyo farsamada qalabka isgaarsiinta marketing, saamaynta isgaarsiinta ku iibsato iyo falcelin dambe dhow yahay waqti isku mid ah.

Sayidka, IMC waa dhaqanka ee midoobidda of kala duwan ee qalabka of marketing isgaarsiinta, ka baakooyinka in advertising. Waxaa la abaabulay hab u dhaadhiciyo news macno leh waxaa si toos ah si hufan on dhagaystayaasha diirada kaa caawin karta turjumo gool iyo dhibaatooyinka haysta shirkadda ka.