"Mac" - waa hab nololeed

In ka badan saddex sano ee la soo dhaafay PC mucaaradka ka dhanka ah "Mac". Oo haddii computer shakhsi ah, IBM farac PC, lahaa in la qof kasta ka qabtaan, shaqada oo ka mid ah "Mac" dhacay. Waa maxay nooca shimbir dhif - kombiyuutarka "Mac"? Oo mid ka mid ma aha noocyada ugu caansan waa suurto gal dheer si ay u sii difaaca ka dhanka ah soo horjeeda kala duwan?

The asal ahaan ka mid ah ifafaale ah ee ganacsiga

Aan u leexdo xagga taariikhda technology computer, bilowgii ku tiris ah oo qarnigii labaatanaad. Iyadoo Apple ahayd shirkad yar oo la aasaasay by laba dunida - Shaqooyinka iyo Wozniak. Waxay ku guulaysteen inay keenaan suuqa labo ka mid ah lagu daydo si cadaalad caanka ah ee kombiyuutarada dadka isticmaala guriga.

Oo wakhtigaas, 1981, Rafaa IBM ku calaamadee sii daayo of computer ugu horeysay ee qof ahaaneed. Inta badan soo saarayaasha yar ayaa bilowday waafaqid ee wax soo saarka ay la leeyihiin PC IBM ah, isagoo garanaya cida uu noqon doono flagship ee suuqa soo baxaya.

Laakiin ma qaadan go'aan noocan oo kale ah ee Apple. In 1984, Jobs bandhigaysaa computer "Macintosh" 128K ah - awoowe u ah qoyska reer Macs.

From 80s ilaa maalinta la joogo

highlight ee model ugu horeysay, taasoo ku siinnay ma lumaan "ilmaha" ka mid ah wax soo saarka shirkadaha waaweyn, wuxuu noqday gui ah. Inkasta oo tijaabo ah jihada this ahaayeen horumarinta kale, kombiyuutarada ganacsi ee wakhtigaas lahaa in la maamulo ka line amarka.

Taariikhda waxyaabaha Apple u qalmaa article gaar ah. Waxaa xusid mudan in marka laga soo tago interface ah garaafyada on the "Macintosh" ahaa codsatay markii ugu horeysay mouse computer ah. Laakiin farqiga ka PC si abuurista monitor midab kici shirkadda saamiga aad suuqa weyn ee.

Desktops "Mack" - waa, ugu horreeya oo dhan, hal gabal. Waxaa haboon in la xasuusnaado saddexagal "hufan" iMac G3 caanka ah, arrinta taasoo ku calaamadsan soo laabashada Jobs in Apple 1997. Ama u Safra cad iMac G4 la kormeeraha on stem khafiif ah.

Laakiin ma aan illoobi kartaa oo ku saabsan guusha Apple ee duurka ku ah wax soo saarka buugga. PowerBook 100 ayaa phenomenally guul ay waqti (sii daayay sanadkii 1991). La yaab ma laha ka dib markii muddo tobaneeyo sano ah nus ka mid ah magazine Mobile PC waxaa loo bixiyey "qalab ugu fiican ee waqtiga oo dhan." Oo soo saaray illaa iyo hadda dib u habaynta MacBook Air jirka aalladda khafiif ah iyo xarrago duwanyihiin of design.

Design iyo PR

Oo weliba, tabo cusub ma farsamada ayaa oggolaan inuu sii noolaado iyo horumarinta maaxdey ee Steve Jobs. The salaysan guusha Apple ahaa boos saxda ah ee badeecada: "Haddii aan soo saaro computer weyn, ma aha sababtoo ah waxaan Ma yeeli karno taas, laakiin maxaa yeelay, iyagu ma doonayaan in." Mac "- computer ah hormoodka."

"Ka fikir duwan" ( "feker kala duwan") - dhigyo ah waqtiyada oo dhan. Si aad ku guuleysan quluubta macaamiisha, Apple isku dayeen in ay iyaga ka dhaadhiciyo in ay yihiin gaar ah. Fikradda laga yaabaa in aanay asal ah, laakiin waxaa si fiican u soo bixitaankii. Oo ilaa hadda shaqeeya, marka wax soo saarka shirkadda ayaa haatan ka soo horjeeda ee androids faraha suuqa mobile.

Ra'yiga laf ka mid ah "otherness" waxaa u jideeyey, design dhalaalaysa, asalka, iyo mararka qaar la yaab leh. Xitaa kuwa aysan qorshaynaynin in ay iibsadaan kombiyuutar "Macintosh", sawir ka mid ah waxyaabaha cusub ee Apple ayaa lagu daweeyey oo dulsaar leh.

Xitaa horumar farsamo qeexay istaraatijiyad marketing. Tusaale ahaan guuleysan la oran karo waa iyada oo aan fallaadho keyboard inay sii daayaan marka hore "Macintosh" ah. abuurnimo Tani ayaa fahamka dadka isticmaala iyo horumarinta aan la kulmay, iyo laba sano ka dib ku soo laabtay fallaadhaha.

Unity "bir ah" iyo software

suuqa PC wuxuu lahaa caado in "hardware" dhigaysa qaar ka mid ah shirkadaha iyo dadka kale software qoro. Laakiin ma aha ee "Yabloko": ayuu "Mac", nidaamka qalliinka iyo wax badan oo ka mid ah codsiga in ay horumariyo by Apple.

Waxaa fiiro gaar ah u qalmaa System asalka ah Operating "Mac" - OS X, sababtoo ah ee intaa dheer in ay design iyo sumcad "dadka la doortay," waxaa ugu soo jiidatay dadka isticmaala. Mark design horyalka Talyaaniga, fududaato helitaanka iyo habka qaabeynta isku halaynta. Nasiib darro, dadka isticmaala qaar ka mid ah loo yaqaan sharaf u ekaan darrada: in MacOS X waa ay adag tahay in qotomiyey sidii muuqaalka iyo ka shaqeynayaan.

"Macintosh" iyo OS X ayaa had iyo jeer lagama sooci karo, laakiin sannadihii la soo dhaafay, ka dib markii guurka Apple in Processor Intel, iska soo horjeeda ee "Macs", iyo IBM-PC aad buu u dhimay sovestimyh. Hadda waxaad ku rakiban kartaa Windows on a "Macintosh", nidaamka qalliinka MacOS taasi oo ka balastar gaar ah sidoo kale la socon kartaa on PC a. Taasi kaliya tayada hawlaha ay OSes ku saabsan "biraha la yaab leh" si weyn u liita farabadan dhaqanka Mac - OS X.

Sharafta iyo warqaadihii

Waayo, xafiiska iyo inta badan isticmaala guriga, "Mac" waxaa laga yaabaa in ku haboon for this. khaladkaasi kaliya ee caadiga ah ee wax soo saarka Apple waa qiimaha. PC ka soo saaraha kale la sifooyinka isku noqon doontaa jaban. The milkiilayaasha "Mac" sida caadiga ah ku doodayaan in kombiyuutarada ay muddo dheer, laakiin waxaa laga yaabaa in ay sabab u tayo sare leh oo aan aad u badan, dadka isticmaala badan qiimaynta "Macs", kuwaas oo in degdeg ma in la beddelo baabuurta si ay u dheeraad ah oo casri ah.

Waxaa jira khasaaraha kale. Under OS X software codsiga waa wax badan ka yar hoos Windows ama Linux, gaar ahaan aad xor ah oo gaar ah heer sare. Oo haddii ciyaaryahan aad ugu jeceshahay ama e-mail macmiilka waxaa lagu beddeli karaa by barnaamij of set caadiga ah, ka dibna la software cilmi ah ama ganacsi oo aan shaqeyn doonaan. Haddii by barnaamijka loo baahan yahay ma laha version ah OS X, ma mudan tahay in lacag la qarash gareeyo si ay u iibsadaan a "Mac."

dadka isticmaala badan ayaa dhacay iyadoo Windows, dareemi karaa la'aanta ah ee kulan your computer jecel. Waxay yihiin amar of magnitude yar. Sidaas darteed haddii aad tahay gamer aad u xiiseeya, ee "Mac" - tani ma aha aad doorato.