Sheekada oo guul la yaab leh oo ah aasaasihii Coffee "Starbucks"

Govard Shults soddon sano ka hor waxay ahayd in ganacsiga qaxwaha, raad hal ujeedo oo kaliya, si loo xoojiyo xiriirka shakhsiyeed ee u dhexeeya dadka u taliya koob bun ah. "Starbucks" Hadda uu CEO. Laakiin wadada to top ma ahaa fudud. Sidee Schultz, nin ka soo jeedaa qoys-xoogsatada saboolka ah, ka adkaaday dhamaan dhibaatooyinka iyo aasaasay silsilad ugu weyn ee dukaamada qaxwada ee dunida?

Biography yar

Schulz waxa uu ku dhashay on July 19, 1953 ee Brooklyn, New York. Qoyskiisa jirin ka duwan inta kale. Waraysi uu la yeeshay Bloomberg, waxa uu sheegay in kor u sii kordhaya ee xaafadda dadka saboolka ah. Sidaas, sida wiil uu muquurtay dunida ka mid ah sinnaan la'aanta aadanaha galay, saboolnimada loo soo maray da'da hore. Marka Schultz ahaa sano oo kaliya 7 jir ah, aabbihiis, wadihii gaari xamuul ah, kaasoo qeyb ka ahaa samatabbixin xafaayadda, uu lugtiisa ku dhaawacmeen inta lagu guda jiro duulimaad caadi ah. Oo wakhtigaas ma uu jirin caymiska caafimaadka iyo magdhow, sidaas qoyska la tagay oo aan dakhliga aasaasiga ah.

In dugsiga sare, Schultz si firfircoon uga soo ciyaaray kubada cagta oo helay deeq waxbarasho ah ciyaaraha fudud si University ee ku taala Northern Michigan. Markaasaa ninkii dhallinyarada ahaa oo u baxay inuu college, iyo ugu danbeyn go'aansaday inuu nafsaddiisa in uusan sii wadi lahaa inuu ka ciyaaro kubada cagta. Tuition lahaa in la siiyo, si nin ku lahaa si ay u tagaan in ay ka shaqeeyaan. Waxa uu kula nin baarka ka adeega ku bilaabay, iyo mararka qaar xitaa deeq ah.

Ka dib markii qalin-jabinta 1975, Schultz ayaa shaqeeyay sanadka oo dhan on salka isboortiga ee Michigan. Waxa uu ku casuumay in ay shirkadda "Xerox", halkaas oo uu ka helay waayo-aragnimo ka qabashada macaamiisha. Muddo dheer ayuu halkaas joogay sanad iyo deganaa ee shirkadda Swedish la xidhiidha maacuunta qoyska.

Waxay ahayd halkaas in Schultz ayaa dhisay xirfado oo noqday tababarihii ugu horeeyey ee guud dibna Madaxweyne ku xigeenka. Waxa uu maamulo kooxda iibka ee xafiiska ee New York. Waa in shirkadda, waxa uu marka hore la kulmeen magaca brand "Starbucks", uu fiiro waxaa soo jiitay by tiro badan oo ah dejiyeyaasha kafeega faleebo. Xiiseyneyso Howard go'aansadeen in ay soo booqdaan Seattle, ballan samaysato in milkiilayaasha coffeehouse horey: Gerald Baldwin iyo Gordon Bowker.

Aqoon shirkadda "Starbucks"

Sannad ka dib, Baldwin ka dibna 29-sano jir ah (aasaasaha "Starbucks"), ugu dambeyntii, Schulz casuumay in ay ka shaqeeyaan, isaga oo bixinaya booska agaasimaha hawlgallada tafaariiqda iyo suuq. Markaasaa "Starbucks" lahaa dukaamada saddex kaliya kaas oo miisaankiisu yahay kafeega iibin isticmaalka guriga. The dukaanka ugu horeysay Starbucks weli jirta iyo waa on Pike Market Place ee Seattle.

safar khaas ah inay Milan

Schultz Masiirka u xuub bedelay markii uu u soo diray inuu Milan waayo show ah. Socodka oo magaalada hareereeya, Ninkii dhallintayaraa ee dareenka dhowaadeen inay ulaha gudban ka espresso ah, halkaas oo ay milkiilayaasha ogaa macaamiisha oo dhan by magaca oo u adeegeen noocyo kala duwan oo cabitaanka kafeega, haddii ay tahay cappuccino ama latte. Schultz ogaaday in ay tahay xidhiidh shakhsi ahaaneed kaa caawin doontaa in ay iska iibiso kafeega.

In 1985, Howard tagay "Starbucks" ka dib markii uu fikrad Talyaani ma uusan qaadan Aasaasayaasha ah. Si dhakhso ah uu go'aansaday in uu helay shirkad gaar ah, Il Giornale (turjumay ka hab Talyaani "maalin kasta"). In si ay u soo iibsadaan qol for kafeega, Schultz loo baahan yahay si ay u ururiyaan badan $ 1.6 million. Wuxuu ka shaqeeyey muddo sannad ah ee shirkadda 'Strakbars ", isku dayaya in la furo silsilad ah oo guryaha bunka jidka Talyaani.

Bishii Agoosto 1987, Schultz la siiyaa jagada Agaasimaha Guud ee Starbucks, kaas oo ka koobnaa lix kafeega.

ay caanka ah ee shabakadda, "Starbucks"

America si deg deg ah la raacio naxariis shirkadda. In 1992, "network Starbucks 'tegey on stock exchange Nasdaq ah. Shirkadda horay 165 dhibcood furan, dakhliga ahaa $ 93 million ee sannadka soo. Sidaas daraaddeed, by 2000, "Starbucks" waxa uu noqday shabakad caalami ah, ayaa in ka badan 3,500 oo dukaamada qaxwada furay oo heshay $ 2.2 bilyan oo dakhli sannadle ah. Schultz ahaa mid ka mid ah dadka ugu saameynta badan ee America.

"Starbucks" ma ahayn had iyo jeer on top, weliba waxaa kaloo jiray fashilaad. Sidaas daraaddeed, 2008, ku meel gaar ah Schultz xiran in ka badan boqol ka mid ah dukaamada si loo baro nin baarka ka adeega ay u diyaar garoobaan espresso ugu fiican.

Iyadoo qayb ka ah dib u habaynta ku Schultz ayaa ku dhawaaqay in "Starbucks" doonayaa inuu shaqaalayaal u kireeyo hore ee ciidamada. Sanadkii la soo dhaafay, shirkadda ayaa xaqiijiyay in wararka xanta ah in uu bixiyo kharashka waxbarashada jaamacadda ee shaqaalahooda.

Intii uu shaqada at Starbucks Schultz ayaa mar walba mudnaan la siiyaa shaqaalaha, kaas oo ku baaqay in wada-hawlgalayaasha ay. Waxay bixisaa dhammaan daryeelka dhamaystiran caafimaad iyo caymiska, saamayn ku yeelan karaan haddii ay taasi la aabbihiis.

Schultz ayaa soo saaray buug aan caadi ahayn, "deji sida koob koob dhisay Starbucks» wuxuu qalbiga.

Starbucks joogto ah u koraya, waxa ay haatan u yahay ayaa iibka sanadlaha ah ee ka badan $ 16 billion, sidaas Schultz ayaa gobolka oo hodan ah. Waxa uu mudan yahay net waxa lagu qiyaasay $ 3 billion - millionaire run ah.