Xayaysiis, Brandingeksperten
Waa maxay advertising? tusaalooyinka noocyada
Waa maxay advertising? Sida loo abaabulo? Halkee meesha ugu fiican yahay? Iyada oo arrimahan waa in ay bilaabaan qorshaynta kasta oo qof in la furto ganacsi.
Fikradda ah "advertising" billaabay ka erayga «reclamare», ie "Qeyliso." Markii hore waxaa loo maleeyey in advertising ah - waxaa loola jeedaa si uu u gudbiyo macluumaad ku saabsan alaabta ama adeegga sinaba suurto gal ah, sida kala duwan ee dadka badan ee suurtogalka ah.
Maanta, habkan waa in la tixgeliyo fikrada ka mid ah Cadaab ganacsi kasta in ay ku fashilmaan.
Waa maxay maanta advertising? Waxaa lala beegsaday warbixinta macluumaad ah lagama maarmaan ah in dadka xiiseynaya waxa ku jira. Tan waxaa loo fudud macnayn karaa: waxa ay taasi jirin dareen in ay ka hadlaan faa'iidooyinka network cusub dhalinyarada bulshada ee guriga xanaanada waayeelka. Ardayda waa lagama yaabo inay xiiso u macluumaadka, xitaa ugu midabo iyo faahfaahsan, oo ku saabsan kiniin gaar ah oo dadka waayeelka ah.
On su'aasha ah ee waxa advertising maanta, waxaa jira jawaab gaaban. Tani waa xeelad iyo istaraatijiyad. Inta aad guda galin ay ku waxbarasho, waxaa lagama maarmaan ah in la fahmo eraybixinta ah, ku tilmaamay nooc.
On kooban of advertising bartilmaameedka kooxda wuxuu noqon karaa weyn, dhexdhexaad ah ama slabosegmentirovannoy. The adeeg gaar ah ama wax soo saarka, yar ah dhagaystayaasha bartilmaameedka. Tusaale: alaabtii ilkaha New. waxyaabaha noocan oo kale ah ayaa xiiseyneysa inay koox aad u cidhiidhi ah dadka la xiriira xirfadda.
On saamaynta on cadhoodaan dhagaystayaasha noqon kartaa ganacsiga iyo bulshada. Waa maxay advertising bulshada? Si aad u soo jiidan doonaan dareenka ay u object gaar ah ma aha, waayo, faa'iido, laakiin si ay u abuuraan image wanaagsan. Tusaale, waayo, ololaha doorashada kasta sameeyay, ujeedadu waa in la abuuro image kahyraadka musharax gaar ah.
advertising Commercial waxaa loogu tala galay in la kordhiyo faa'iidada.
Sunti waa kala duwanaayeen ballaadhkiisuna wuxuu ahaa qaybinta by. Advertising waa caalami ah, heer qaran, heer gobol, heer gobol, degaanka. Advertisement on balbaladood, ku dhawaaqay furitaanka dukaan cusub dhaqaalaha jare - maxaliga ah. Stories in ay baahin via satellite dunida oo dhan - oo caalami ah.
Sida laga soo xigtay habka of advertising meelaynta ay noqon kartaa noocyada soo socda:
- dibadda (gaadiidka dadweynaha, boorarka, kuraasta, armaajooyinka, darbiyada dhismayaasha, iwm);
- daabacaadda (waraaqo, wargeysyada, kaararka ganacsiga, qadiin ah, iwm);
- webka.
Waa maxay advertising online? Tani waa macluumaad la dhigayaa on blogs, shabakadaha bulshada, soo mail. Calammo, awaamiir iyo cad links, xataa spam - dhammaan noocyada kala duwan ee advertising sida. Maanta waa hab aad u tartan rasmi ah uu u gudbiyo macluumaad in tiro badan oo dad.
By habka fulinta kacsanaan laga yaabaa in qoraalka ah, music, muuqaal isku qasan. dacaayad Visual noqon kartaa ma guurto ah (images hannaankii) ama firfircoon (video, dhaqaaqin sawirka).
By habka ay saameyn ku sunti doonaa kooxaha bartilmaameedka isticmaalaa laba talaabo. Midkii kowaad wuxuu u - saameyn toos ah. Halkan wax walba waa mid aad u fudud: "iibso our yogurt - yogurt ugu fiican ee Russia." advertising aan tooska ahayn ka shaqeeya wax badan u khafiif ah. Its goolka - in aan ka heli macaamilka si ay u iibsadaan alaabta isla markiiba, oo ka shaqeeyaan uu maanka ku hayo in inuusan noolaanayn aan wax soo saarka this (adeegyada, badeecadda). advertising noocan oo kale ah aamusnaan shaqeeya, ku dhowaad heer dago. Its abuurka u baahan tahay aqoon ah cilmi nafsiga iyo waqti.
Ugu dambeyntii, habka ay u la xiriiraya advertising macaamilka noqon karaa qofka amaba mid aan ahayn. Tusaale ahaan A duwanyihiin ee ugu horreeyey - warkii shakhsiyaad caan ku ah bangiyada, adeegyada kuwaas oo ay ku faraxsan yihiin in ay isticmaalaan yihiin.
Dabcan, waxaa dhammaan macluumaadka ku saabsan advertising, laakiin kaliya lakabka khafiif ah oo aqoon in qofka ganacsadaha ah waa in ay bartaan, ka hor inta aadan la furo ganacsi kuu gaar ah ma. Laakiin xitaa ugu yaraan caawin doonaan inaad fahamto nooca advertising waxaa quman oo qaban karaan saamaynta jecel.
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