Brand caanka Alpen Gold caan ku tahay macmacaanka, sida shukulaatada, buskudka, jalaatada iyo nacnac. Waxaa iska leh Kraft Foods - walaac American, kaas oo kaalinta labaad ee dunida marka la eego baaxadda wax soo saarka alaabta la soo baakadeeyey. Tani waa shirkad Maraykan ah dadweynaha, dib u aasaasay 1903.
Chocolate "Alpen Gold": Facts Key
Oo in kastoo shirkadda Kraft Foods ayaa kala duwan oo magac cunto, kuwaas oo loo qaybiyey aduunka oo dhan, sanadkii 1992 waxaa la go'aamiyay in aan bilowno mashruuc cusub. Waxaa asal brand gaarka ah ee Alpen Gold, kaas oo uu ku faafay oo keliya in dalalka qaar ka mid ah, sida Poland, Russia iyo Ukraine. Tarjumaadda suugaan - "dahab Alpine", laakiin dad yar ogahay in shukulaatada waa "Alpen Gold" ayaa la xiriirta Alps jirin. Waa maxay sababta brand this waxa uu noqday sidaas oo caan ah? Jawaabtu waa mid fudud. Marka loo qaato marketers khibrad iyo fikradda advertising horumariyo arrin sax ah, saamaynta ma lahayn dheer in ay sugaan. macaamiisha kasta, maxaa yeelay, magaca, isla markiiba u maleeyo ee Alps Swiss ah, iyo sababta yimaado aaminsan in shukulaatada waa "Alpen Gold" - taagan wax soo saarka.
Ma jiro wax muran badan xaqiiqda ah in shukulaatada Alpine soo saaray ee Switzerland ama Austria, waa run ahaantii weyn. Laakiin shirkadda this ma laha warshad hal xadka kuwaas oo, sidaas darteed, in ay ka hadlaan dhadhanka delicious of shukulaatada muhiim ma aha. Intaa waxaa dheer, xaqiiqda ah in shukulaatada waa "Alpen Gold" waa wax caadi ah oo kaliya ee wadamada CIS, aad bay u nayaa hawsha advertising uu asal ahaan been ah.
Kumaan iyo advertising
Haddaba line ee brand this la laftiisa laga heli karaa shukulaatada iyo buskud, iyo jalaatada. olole advertising The shaqeeyay aad u adag. Chocolate Photo "Alpen Gold" waxaa laga heli karaa meel kasta, ka banner weyn ka baxsan advertising in dukaanada waaweyn. Haddaba xayeysiiya si firfircoon isku dayayaan in ay u soo bandhigto in qeybta aqoonyahanada. bandhigay Strategy on telefishanka ee raaxada, qurux iyo dadka guul bedelay kii cilin ah Alpine kartoon ah oo la bacaha oo dahab ah. Dabcan, dhaqaaqo noocan oo kale ah u kordhay oo kaliya share guud ee kuwa si joogto ah iibsataa shukulaatada "Alpen Gold". Waxaan dhihi karnaa in ay tani tahay calaamad ah mid aan caadi aheyn. Oo dadkii oo dhammu, waayo,, iska shukulaatada Alpine, waxaa iska leh walaac Maraykanka oo lagu iibiyo kaliya ee Russia, Ukraine iyo Kazakhstan. Taa baddalkeeda, oo sideeda oo ah shukulaatada "Alpen Gold" ma kala duwan yihiin ma qaar ka mid ah maaddooyinka gaar ah ama mid gaar ah. Currently on khaanadaha dukaanka aad ka heli karto 14 noocyada kala duwan ee taxadir this. Waxaa jira noocyo caadiga ah loo gudbiyaa shukulaatada: hazelnut, qeedhin oo sabiib ah, buux yogurt, shukulaatada madow iyo cappuccino. iyaga ka sokow waxaad ka heli kartaa isku-dar ah mid aan caadi aheyn, yicib cusbayn iyo karamell ama lawska cusbayn iyo cracker. Chocolate lagu iibiyo baakadaha kala duwan. The ugu xiisaha badan oo ka mid ah waa-xirmo mini, kaas oo u ogolaanaya in ay fuliyaan shukulaatada iyaga la (aad xitaa gelin karaa in uu jeebka). Laakiin qiimaha yar jiidata macaamiisha ka badan.