Renault Baabuurta - Madaxda suuqa Ruush baabuurta shisheeye

Hoggaanka "Reno" sharaxay dhowr sababood. Waa midda koowaade, automaker u xaqiijiyey in ay bixiyaan xulashada ballaaran. model kasta oo la soo bandhigay in ay macaamiisha, si buuxda u safan baahida macaamiisha iyo kharash la awoodi karo. Durba maanta, horumariyo badan oo xiiso leh, xal istaahila: Renault saamayn, Renault Sandero, Renault Megane, Renault Duster. Marka labaad, shirkadda si degdeg ah sii kordhaya awoodda wax soo saarka ay, kaas oo u ogolaanaya in la kordhiyo heerka tayada wax soo saarka, adeegga, iyo sidoo kale ganacsada shaqada ku ool ah. istiraatiijiyad ganacsi - bixiyaan baabuurta lagu kalsoonaan karo qalab fiican qiimo soo jiidasho leh - si buuxda laftiisa xaq ka dhiga.

Waxaa fiiro gaar ah u qalmaa SUV Renault Duster sida iibinta avtoprodukt ugu waynayd "Reno". Kaliya 83 702 baabuur ee brand this la iibiyey hal sano. 77% - Marka la data sanadkii la soo dhaafay, koror weyn marka la barbar dhigo. Sababta model dalabka - darka si mug leh qaab ka xoogbadan, isku halaynta iyo qiimaha jiidasho leh. bishii la soo dhaafay ee sanadkii la soo dhaafay ayaa la calaamadeeyay by dhalashada oo dhan-wheel version drive ka mid ah "Reno Daster", ku habboon xaaladaha hawlgalka gudaha halkii adag iyo qalabaysan gudbinta si toos ah.

In guga ee sanadkii la soo dhaafay, soo saaraha soo jeediyay model fiicnaaday "Reno Megan" iyo "Renault saamayn", kuwaas oo design dhegeysiga kala duwan iyo engine dhaqaale.

Ku tiirsan helitaanka alaabta, Group wuxuu diiradda saarayaa horumarinta dalab cusub credit. Waayo, 2013 waxa la soo saaray ayaa muddo ku dhow konton kun oo credits, taas oo 53% ka badan marka loo eego sanadkii hore. Haddii aynu eegno tirooyinka, waxa aan arki karnaa in gaariga kasta oo saddexaad lagu iibsaday hab this.

horumarinta shabakad balaadhan oo ka ganacsada - hawl taas oo go'aanka ka baqeeysa khusaysaa gaar ahaan masuul ka, iyagoo rumaysan in network wax ku ool ah waa inay awoodaan inay bixiyaan heer aad u fiican ee u adeegga macaamiisha, oo wuxuu kordhiyaa sumcadda shirkadda iyo badeecada. sannadkii la soo dhaafay oo kaliya saaraha u suurtagashay in ay la furo iibiyayaasha in tiro badan oo ah magaalo Rybinsk, Sochi, Kolomna, Rzhev, Somalisch, Efremov, Syzran, Nizhnekamsk, Kamensk-Uralsky, Nizhnevartovsk, Arzamas, Plesetsk, Kursk, Stavropol, Penza.

Mutaqbalka si joogto ah u shaqeeya hagaajinta heerka adeegga in siinaysaa natiijooyin aad u fiican. Iyadoo la tixraacayo ku takhasusay cilmi sanadkii la soo dhaafay, in ka badan 90% dhammaan milkiilayaasha baabuurta ku talinaynaa saaxiibadooda si ay u iibsadaan a "Reno" cusub ayaa joogay brand network ganacsadaha.

Plant "Reno", ka shaqeeya dhulka ee Moscow, sii kordhaya Muga-soo-saarka. Marka loo eego kororka muddada warbixintan hore ee 19% in ay 198.546 baabuur. Mid ka mid ah sababaha ay sabab u tahay taas oo kuwan mashiinada muddo dheer lagu qabtay heer sare ah, - xasiloonida ee goobta soo saarka. Si xilligan la joogo heerka gudaha laga soo saaro xubno for Renault Logan iyo Renault Sandero loo siman yahay 76.6.

Mutaqbalka sii siyaasadda darnaa ee Eurasia. Keliya sanadkii hore tirada lagu daydo ee "Reno" on suuqyada Kazakhstan, Ukraine, Armenia, Azerbaijan iyo Georgia ayaa gaaray ku dhawaad 22 kun oo lagu daydo (koritaanka - 21.3%).

Maanta waxaan si ammaan ah u oran karaa in "Reno" waa mid ka mid ah ciyaartoyda ugu caansan ee suuqa of Kazakhstan. Halkan for sale sanadkii la soo dhaafay kordhay 4 jeer. In suuqa baabuurta Belarus ee 2013 waxaa u suurtagashay in ay iska iibiso ka badan 3.5 million baabuurta. Gain, sidaas darteed, waxay ahayd 73%, halka on the "Reno" model lahaa oo ku saabsan 12% ee wadarta auto Belarus ah. kaalin weyn guulahaan ka dhigay Duster iibka, ayaa kor u kacay sagaal jeer Kazakhstan iyo shan jeer - in Belarus. Sandero sidoo kale noqon more firfircoon uga iibin.

Madaxweyne ku xigeenka iyo maamulaha guud, "Reno" Bruno Anselen ayaa sheegay in waddooyinka Ruush hore u heli kartaa in ka badan hal milyan oo lagu daydo ee brand this. Sida laga soo xigtay Madaxweyne ku xigeenka shirkadda, Group ay sii wadi doonto in ay ka shaqeeyaan ballaadhinta kala duwan model ah oo ay bixiyaan macaamiishu xal cusub oo ka wanaagsan, ku habboon baahida suuqa gudaha.