Siyaasad sicir goyn, iyo kaalinta uu ku leeyahay istaraatijiyad marketing Gobolka Novgorod Nizhny ah

iman kara sare ee gobollada Ruush kordhinayaan in la kordhiyo tirada shirkadaha maal-gashiga shisheeye doonaya inay xiriir ganacsi la leh ganacsiyo gobolka, kaas oo iskaashi noqon kartaa Hannaan wax ku ool ah koritaanka. Gobollada awood u leeyihiin in ay si madax banaan u fuliyaan siyaasadaha dhaqaalaha iyo arrimaha bulshada. Siyaabaha si loo xaqiijiyo ujeedooyinkii waa qalab sida ee suuq-dhuleed, siyaasad noocan oo kale ah ee binta in marketing, taas oo ay awoodaan si ay u xaliyaan dhibaatooyinka ku saabsan maal-gashiga (ganacsi) iyo soo jiidashada dalxiiska ee gobolka iyo, dhammaan ayuu ka sarreeyaa;

-,, khayraadka dhaqan-dhaqaale iyo maaliyadeed ee maamulka siyaasadeed;

- khayraadka loogu talagalay in lagu abuuro image fiican ee gobolka ku saabsan: carwooyinka gobolka iyo kuwa caalamiga ah, olole advertising, buug macluumaad, waraaqo, dhajinta macluumaad ku saabsan internetka, iyo in ka badan,

- khayraadka si ay u horumariyaan ganacsiga iyo hawlaha dhaqanka ee gobolka, iyo sidoo kale horumarinta kaabayaasha.

horumarinta fikradaha casriga ah ee suuq goboleed, siyaasadda karti of binta ee qeybta this dhaqdhaqaaqyada dhaqaale, waa in baahida maanta tartan loogu talagalay kobaca dhaqaale ee gobollada. Tusaale ahaan, gobolka Nizhny Novgorod, isagoo mid ka mid ah ay faa'idada ugu jirto ee Russia 's cimilada maalgashiga, waa tusaale ugu guulaha badan ee gobolka la dalxiis weyn oo ka iman kara maalgashiga.

Iyadoo la tixraacayo Barnaamijka horumarinta gobolka ilaa 2020, qaybaha mudan ee horumarinta warshadaha ee gobolka, baabuurta, tiknoolajiyadda macluumaadka, chemistry iyo petrochemistry, duulista iyo metallurgy, qalabka dhismaha iyo dalxiiska. Gobolka ayaa sameeyay hab gaar ah oo taageero ah maamulka mashaariic maalgashi looga jeedo ugu horayn lagu yareeyo kharashka maamul iyo bixinta kala duwan la door fulinayay mashaariic maalgashi.

In ka badan sannadihii ugu danbeeyay, koritaanka sare ee maalgelinta shisheeye ayaa lagu arkay gobolka. Haddii sanadkii 2007 xaddiga maalgashiga ee lacag 469 milyan. Doolarka Maraykanka, sanadkii 2011 waxa uu hore u gaadhay oo ku saabsan 710,2 milyan. Doolarka Maraykanka. In mustaqbalka, saadaaliyey xasilinta ee heerka koritaanka sanadlaha ah ee maal-gashiga shisheeye ee heerka of 115%, taas oo u oggolaan doonaa qorshaynta istaraatiijiga ah oo duurka ku ah dhaqaalaha, si dhakhso ah loo ogaado taas oo siyaasadda binta waa ugu waxtarka badan ee fulinta mashruuca maalgelinta.

Nizhny gobolka Novgorod waa mid ka mid ah gobollada ugu waaweyn warshadaha ee Russia.

In la eego gobolka GDP kaalinta 7aad ee Russia, iyo in ay qaab-dhismeedka dhaqaalaha waxaa ku badan warshadaha nidaaminta. On xisaab warshadda macdan qodista, waayo, wax ka badan 1.7%. field of warshadaha leedahay in ka badan 650 000 oo shirkadood oo leh in ka badan 700 oo kun oo qof, ama 62% ka mid ah shaqada guud ahaan. peculiarity ee gobolka waa heerka sare ee horumarinta injineernimada farsamada (43.6% of GDP ee gobolka), metallurgy (16.7%), kiimikikada (6.9%), Energy (9.7%), warshadaha cuntada (9.7%) , adag kaynta (4.4%), iyo warshadaha difaaca la cilmiyeed ku habboon - oo adag cilmi.

qaybta Sayniska iyo farsamada waxaa wakiil ka badan 100 heerarka kala duwan ee hay'adaha cilmi ah, ka imaanaya hay'adaha tacliinta si aad ugu qorshayso warshadaha xafiisyada gobolka. hab cilmiyaysan ururka ee wax soo saarka waxay suuro gelineysaa in la qorsheeyo dheeraad ah miyir waxa siyaasadda binta shirkadda ugu faa'iido in shuruudaha suuqa si degdeg ah la beddelo. In beerta waxbarashada waxaa loo tababaray in ka badan 200,000 ardayda, oo ay ku jiraan khubaro dhaqaalaha. hababka casriga ah cilmiga, siyaasadda binta deeqsi gudbikaraa oo ka mid ah waxbarashada, ka dhigi gobolka shiidaa isku filan in la hubiyo in ay ku takhasusay oo heer kasta ah, waayo, qaybaha kala duwan ee dhaqaalaha gobolka.

Gobolka Nizhny Novgorod iyo gaar ahaan Novgorod Nizhny lagu jiro xilligii Soviet ahaa aagga "xiran" for galo martida ajnabiga ah. Sidaas darteed, maanta gobolka Nizhny Novgorod yar yaqaan in qandaraaslayaasha iman kara iyo waxa uu leeyahay image waara dibadda. Laakiin awood weyn gobolka, fiican oo heer sare istaraatijiyad marketing iyo siyaasadda binta gudbikaraa this, olole advertising, haddii maaliyad waa la heli karaa, xiisaha daacad ah iyo hindise ku saabsan qayb ka mid ah wakiilada dhaqaale, dabcan, ay awoodaan si ay u hubiyaan soo jiidashada maal-gashiga ee gobolka.