Tourister American - shandado, loo yaqaan dunida oo dhan: taariikhda astaanta ah

Mid ka mid ah soo saarayaasha ugu da'da weyn iyo-ugu wanaagsan ee loo yaqaan alaabta boorsooyinka ee dunida waa American Tourister. Shandado, kaas oo soo saara shirkada, aqoonsaday ugu kalsoonaan karo. Wuxuu si fiican loo tijaabiyey si ay ula kulmaan heerarka adag. Waxay door muhiim ah oo qiimo la awoodi karo ee alaabta. La yaab ma laha in dalxiisayaal ka yimi dalal badan oo ay marti ahaayeen dooran brand this.

Waxaa sugan, waa qof yaabo maanta ma calaamadee horyalka Talyaaniga, raaxo iyo functional tarooli boorso American Tourister. Laakiin sida ay u dhan bilaabeen? ninkii aasaasay shirkada hadda caanka ah ee ah 1930 hore, wuxuu ahaa Sol Koffler. Haajiray Maraykanka, hore wuxuu u shaqeeyay Warshadda, ka dhigi dogob wadada, ka dibna Warshadda shandadaha. Hababka saarka boorsooyinka waxyaabaha, oo ku saabsan taas oo uu ku ogaa waxay ahaayeen caadiga ah ee wakhtigaas. strips khafiif ah oo qoryo ama plywood wada dhegaan, ka dibna ay daboolay warqad (maro) ee boorsooyinka jaban ama maqaar for lagu daydo u qaali ah. Iyada oo dhererka waqtiga Koffler go'aansadeen in ay bilaabaan ganacsi u gaar ah isagoo qasdigiisu yahay shirkad si ay u sameeyaan wax soo saarka more raagaya. Shirkadda waxaa la aasaasay 1933 iyadoo furitaanka dukaanka ugu horeysay ee raashinka ee caasimada ah ee Rhode Island, Providence.

Inkastoo tijaabada hore ma dhigi kacaan in design, Koffler ahaa qanacsanahay in cimri dherer ah ee wax soo saarka ee kala duwan oo la mid ah qiimaha waa dhif shirkad kasta oo kale oo la American Tourister tartami kari wayeen. shandado Waxaa ku iibiyey hal dollar. 5000 nuqulada la iibiyey ee sannadka ugu horreeya ee hawlgalka. Intaanay laba sannadood Koffler kiraystay dhowr shaqaalaha, laakiin waxa uu sii waday in ay ka shaqeeyaan on qaabeynta alaabta iyo shaqeeyay in iibka. line soo saarka ayaa la ballaariyey xoogaa, ayaa la sii daayay labada tusaale ee tirada kala duwan (ku kacaya laba ama saddex doolar) kasta ee nidaamka midabka madow iyo brown. Products iibin gobolka oo dhan ka Providence in Boston.

Wax yar ka dib qalabka Koffler habboon sameeyo darfahoodii (plywood) ee helaya awood cranking qalabka. Tani waxay keentay in shirkada Tourister weyn horumar degdeg ah American. hal-abuurnimo this mahad boorso waa aad uga fudud in la eego design, laakiin kordhisay xoog. Tusaale ahaan of boorsooyinka waqtiga in qaybo badan oo iyaga uumay hoose iyo eheeyn, weliba socday, waxay u janjeera in ay crack iyo creak. model Koffler lahaa design fudud laakiin weli xarrago leh geesood fekrado, qaababka sida dahaarka iyo goobo sib in dhab ahaan kordhisaa farsamaynta. In la kala saaro line this ka tusaalayaal kale oo ay, aasaasihii waxaa la odhan jiray American Tourister. shandado waxa uu ahaa guul ah leeyihiin min, dejinta heer cusub in industry boorsooyinka. line Company ayaa la ballaadhiyey ee 1940 hore afar Hababka, afar midabo iyo siddeed iyo tirada. Intii lagu guda jiray dagaalkii labaad ee adduunka, shirkadda ganaax saarka boorsooyinka soo saarka, ka shaqeeya dadaal dagaalka. In kasta oo dib u soo kabashada degdeg ah tan iyo 1945, waxaa weli hadhay shirkad gobolka. Laakiin Sales Koffler doondoonay guud ahaan America, iyo waxaa kaliya ma. Wuxuu u yimid si ay u fahmaan in ay tahay lagama maarmaan ah si kor loogu qaado brand ah iyada oo shirkad advertising.

Intii lagu jiray labadii sano ee la socday horudhaca farsamooyinka cusub ee wax soo saarka ee si weyn u soo dalacday shirkadda weeraryahanka suuqa qaranka. Waxaa markii hore loo isticmaalaa in soo saaridda ee plywood cadaadisay (veneer), iyo sidoo kale in la aqoonsado wax ku kacaan horumariyo inta lagu guda jiro sano ee dagaalka - vinylalkohol. Ka dib markii hordhaca ah ee laynka ku xiga, damaanad xoogga heerka cusub, 1954, Halabuurka kiimikada ee American saarka Tourister ayaa sii hagaagtay. Shandado, dib u eegista ah oo si taxadar leh soo ururiyey, u suurtagashay in ay gudbaan imtixaanka dhabta ah oo ay caddeeyaan xooggiisa cajiib ah. In mid ka mid ah kiiska, markii uu ka soo gaariga, ehavshey dhacay xawaare ah ku dhawaad 100 kilomitir saacaddii, ka dibna hoos giringirihii baabuurta kale ku dhacday. Marka laga reebo a xagashada yar dushiisa dibadda, waxaa la sii raagayaan dhawrsan.

In 1970, shirkadda la bixiyey ganacsiga xusuus TV la bakhtiyo ah (dhab ahaan waxa uu ahaa jilaa ismidab), kaas oo ahaa caan ah oo dhan shan iyo toban sannadood ilaa ay muujiyeen. xayawaanka, isagoo qafas, oo dalkeeda ka boorso ay xoogga oo dhan oo uu derbiga ku, ku boodaan waxa on. Tani waxay ahayd in la muujiyo xoogga sheyga.