Caanaha "labeenta": saaraha iyo wax soo saarka muuqaalada

Haddii ay wax soo saarka oo tayo leh, kuwaas oo caano ah "labeenta" (saare - Russia) qalmaa talo ugu fiican. Waa in la ogaadaa in ay soo saaray soo saare ugu weyn ee wax soo saarka caanaha ee dalka ugu badan.

horumarinta shirkadda

Evolution ah "labeenta" sida brand caanaha №1 dvutysyachnyh bilaabay in sanadaha hore. Sanadkii 2002, shirkadda ayaa ansixiyey iyo saxiixay heshiiska la badeecadaha ee "Unimilk" iyo Eduard Uspensky, Abuurtay sawirada ee wax soo saarka iyo logo shirkadda. Sidaas daraaddeed waxaa waa summad cusub iyo caanaha "labeenta" (saare - Russia).

wax soo saarka shirkadda ee ugu horeysay ee u muuqday in St. Petersburg, halkaas oo molochki Dufcaddii ugu horeysay ka dhigay in "Petmol". helitaanka alaabta tayo sare leh oo ay ka dhigtay in ay caanka ah. Tani, markeeda, xanaajiyeen koritaanka xooggan ee wax soo saarka baahida, iyo sanadkii 2004, caanaha "labeenta (saare - Russia) u qalmo horyaalka ee wax soo saarka qaranka iyo galo line shirkii oo dhan iibka dhibcood" Unimilk ".

Dad yar ogahay in markii hore caanaha ma waxaa ka mid ah in xirmo ee alaabta, iyo shirkadda hoos magaca jiraye "From buttermilk" oo ahaa ku hawlan in edition kooban oo waxyaabaha caanaha - yogurt, labeenta, yogurt.

Laga bilaabo line a soo saarka cusub

Sanadkii 2008, shirkadda fuliya restyling ka mid ah astaanta ah. Tani waxay ogol yahay waxyaabaha oo dhan shirkadda si ay u bartaan hal image ah. Sannad ka dib, soo saaraha ayaa helay abaalmarinta calaamad ah "Brand OF THE YEAR / EFFIE", oo u muuqday in rating oo ka mid ah noocyada macaamiisha ugu weyn ee suuqa guryaha ee sanadka soo socda.

Waxa bixiyay in qaxtootiga ay si firfircoon kor brand ee ma aha oo kaliya si heer qaran ah, laakiin sidoo kale in CIS. update Company ahaa in la beddelo logo ah, design wax soo saarka iyo qaabkaaga suuqa. Tusaale ahaan, bisad jiidasho Matroskin, kor u badeecada iyo iibsada waxaa la xiriira xusuusta ka cartoon jir wanaagsan, halkaas oo uu si joogto ah falaadeyno oo uu lo'da ay, si loo hubiyo in dhammaan waa cusub, caano cusub.

"Labeenta" waa by ilaa hadda brand ugu weyn gudaha cartoon ah waxyaabaha caanaha, taas oo laga saaro ayaa waxaa si guul ah lagu iibiyo suuqa.

Biirto la Danone

horumarinta shirkadda ee 2010 uu ahaa furaha. Ka dib markii ay midoobeen oo caano ah "labeenta" - saare ee Russia №1 - fursad ay ku soo galaan heerka dunida. Shirkadda Faransiis "Danone" waa xiiso hantida shirkadda iyo brand waxay bixisaa "labeenta" heshiis iskaashi muddo dheer.

Laga soo bilaabo hadda ku tilmaamay brand ayaa soo saara caanaha, kuwaas oo:

• caano;
• caano dhanaan,
• cream,
• jiis,
• mass Curd;
• labeen dhanaan,
• milkshake.

"Labeenta": shirkadda ku kalsoon tahay

Waa in la ogaadaa in caano karkarsan "labeenta" oo dhan gudbay badan oo baaritaano iyo kormeer. control Tayada shaaca ka qaaday in 3.5% wax soo saarka baruurta waa ammaan ah oo wuxuu leeyahay sifooyin waxtar leh. Isticmaali kartaa caanaha sida dadka qaybaha da'da kala duwan.

Sida laga soo xigtay natiijooyinkii imtixaanka ayaa la calaamadeeyay by sifaha wanaagsan oo caano ah:

• ammaanka,
• naturalness dhamaystiran;
• dhadhan wacan yahay;
• la'aanta noqoshada dufanka cuntada iyo sheyga.

Ka mid ah qabsoomi xusay mid ka mid ah oo kaliya tayada negative - nolosha shelf weyn.

Iyada oo ku saleysan imtixaanada sameeyaa, cilmi ogaaday in caanaha "labeenta" xushay (saare - Ruush) oo la kulmay dhammaan shuruudaha iyo caddaymaha hormarsataan by Wasaaradda Caafimaadka. Thanks to waxbarasho ay gacanta ku guuldareystay in la ogaado in ay wareer ah iyo bakteeriyada cudurka keena in kooban ee wax soo saarka (caano) ee karkarsan aan la aqoonsaday. Sheyga iyo formaldehyde in sheyga sidoo kale kuma jiraan, iyo tilmaamayaasha oo dhan waa in kala duwan ee caadiga ah.

Gaar ahaan caanaha "labeenta"

Qaar badan oo ka dhawraa nolol shelf badan oo ka badan baaxadda dhowr jeer nidaamsan. Waxaa lagu talinayaa in ay sii caano karkarsan ma aha in ka badan 3 maalmood. Waxaa la ogol yahay, haddii saaraha vouches waayo, tayada iyo ammaanka ee alaabta oo dhan nolosha shelf ay. feature A duwanyihiin ee wax soo saarka ee "labeenta" Been caano:

• casri ah, wax soo saarka farsmada heerka sare ah ee alaabta,
• taageero deegaanka beeraha, joogitaanka beeraha gaar ah soo saara caanaha,
• tababar joogto ah oo nidaamsan oo shaqaalaha ka shaqeeya warshadaha iyo beeraha, iyo sidoo kale kuwa xiriirka la rakiban mashiinka falanqeeyo ee caanaha,
• control gaarka ah ee wax soo saarka asalka ah.

Isticmaalka farsamada casriga ah, alaabta ceeriin bay'adda u fiican, fulinta ee gacanta kasta oo wax soo saarka tallaabooyinka oggolaadaan in aad si loo abuuro wax soo saarka oo tayo sare leh in si buuxda u dhergin shuruudaha iibsadaa. Kaasi waa caanaha "labeenta" xushay (saare - Russia).