Cola waa ka duwan Pepsi? Coca-Cola iyo Pepsi-Cola, halabuurka, dib u eegista, qiimaha

Maanta, qof kasta oo aduunka ka eegin jinsiyad, jinsi, iyo xaaladda bulshada ha ka cabsan in ay sheegayaan in cabitaan this "Coca-Cola". Oo reer galbeedka, kuwaas oo 8 warqado soo jeeda cas oo dhan waxaa loo tixgeliyaa xurmada leh.

Sida ay u dhan bilaabay

Sheekadu waxay bilaabatay Atlanta Maraykanka ee May 1886. In si ay u badbaadaan bartey guuldaradii ee Dagaalkii Sokeeye, dadku bilaabay inay si firfircoon u isticmaalaan daroogooyinka. Markaas waxa aan ahaa loox, iyo noocyo kala duwan oo liqueurs, taas oo u adeegi jireen sida ku saleysan aalkolo. Tan iyo markii dadku wakhtiga culus si ay u raacaan hab nololeed caafimaad leh, farmashiistayaasha go'aansaday in la abuuro cabniin ah oo cusub, daawooyinka, kuwaas oo bedeli kara la walax kale oo khamri ah, si aanay u lumin macaamiisha. Qayb, kaasoo noqday bedelka, loo yaqaan cocaine.

bulshada iscelin dhigaysa farmashiistaha magacaabay Steve Pemberton beddeli ka kooban of cabniinka "Faransiis Khamri Coca." Ayaa raadinaya qayb ah oo bedeli kara aalkolo ah, laakiin waxa uu leeyahay guryaha tonic isku. Iyo, nasiib wanaag, helaa isaga in dhirta lowska Cola line. Isku cabniinka "Coca" oo laga soosaaray of Cola, farmashiistaha helo aalad awood for toning jidhka, laakiin dhadhan karaahiyo. Waxaa isaga qaadan doonaa waqti dheer si ay u sameeyaan ma qarqin iyo macaan. cabniinka ahaa dareere qaro weyn, kaas oo la iibiyo dhalooyin oo biir ah. Dadka iibsaday tonic ah (in kastoo qoraaga qudhiisu calaamadeeyey cabitaan ahaan, daawooyinka in bogsiin kartaa wixii jaba) isticmaalaan inta lagu jiro hangovers iyo qasi jiray biyo tuubada si ay u fududaato in la cabbo.

Sidee u dhalaalayay "Cola"

Marka ka cabanaya cunid ah iibsadaha u tageen inay farmashiyaha si ay u iibsadaan cabitaan aan naqaska "Coca-Cola". mucjiso Price waxaa loola jeedaa oo isla markiiba caawin raaxo ka dib markii la cabbo, wuxuu ahaa 25 senti. Markuu iibsaday tonic ah, wuxuu weyddiiyey farmashiistaha si ay u milo biyo. Tan iyo iibiyaha ahaa mid aad u caajis in ilaa darafka kale ee hoolka, halkaasna waxaa ku tiil tuubada ka tago, wuxuu soo jeedinayaa si uu u khafiifiyo soodhada sharoobada ay. Visitor waqtiga uu ahaa gabi ahaanba aan muhiim ah, ka badan milo uu wax cabbo, oo uu ku heshiiyeen. Dhadhankiisu cabniin lagu niinaaso, iibsadaha ayaa sheegay in ay tahay wax badan adkaha ka badan biyaha. Warka of this duulay ee guud ahaan gobolka Xaalka of maalmood, iyo qof kasta oo rabay in ay helaan dhadhansiinno Dadka cusub "Coca-Cola". Laga soo bilaabo in la bilaabay in marxalad cusub - Zaman ee soda "Cola".

muuqaalka kore ee logo caanka ah

Frank Robinson - ninkii dunida siiyey logo caanka ah, taas oo ka dib 130 sano isticmaali summad ah Coca-Cola. Thanks to tayadiisa ee ganacsiga inta lagu guda jiro "sharciga qalalan" in cabitaanka iibinta Atlanta 25 gallon sannadkii kor u 1049. Waa qofka kaliya ee rumeeyey iman kara ee shirkadda iyo wax soo saarka ka soo saaray oo ku hadhay shirkadda ilaa uu dhintay, halka abuuraha cabitaan, quus, iibin 2/3 farmashiistaha milo ah "Coke" soda.

The salaysan la abuuro of logo noqday Spencerian ugu horeysay font. Laga soo bilaabo 1850 ilaa 1925 uu si firfircoon loo isticmaalaa in daabacaadda wargeysyada ganacsiga iyo wargeysyada. Robinson nafsaddiisa abuuro calaamad advertising ah, ayaa sheegay in erayada nebiyada: "xarafka C 2 eegi doonaa weyn ee advertising." Laakiin ma uu badiyay. In dhammaan sano ee tartanka dagaal brand Coca-Cola waxaa si dhow ula daawaday sida masaajid oo waxaa ka shaqeeya abuurista logos cusub oo ay soo horjeeda cas-iyo-buluug. Shirkada isla ahaa wareemay kaliya ee 1980, isagoo dunida soo bandhigay qaab cusub oo qoraal yaqaan in 8 warqado. Tan iyo markii ay ma jecla, oo dadkiina ma mahad qoraal, malana, brand si font hore ku soo laabtay.

In 1958, ee logo Coca-Cola u muuqataa asalka cas.

1969 daray ruxruxo cad hoos xarfaha. Waxay ahayd sannado badan oo kaliya ka dib, kuwaas oo sanadkii 2003, hal la ruxruxo ayaa lagu darayaa jaalaha ah iyo mid ka mid iftiin badan. Sidoo kale muuqashada goobooyin faraxsan.

hanad ee cusub logo, abuuray sanadkii 2007, dad badan oo ku shuqloonyihiin Nicmo. ruxruxo White noqdo mar kale cidlo.

2011 wuxuu ahaa sanad guurada - shirkadda ay u dabaaldageyso sannadguuradii 125aad. Oo ma aha sababta oo ah in la abuuro logo cusub? On soo jeeda cad muujinaysaa dhalo cabitaan iyo qorniinkan ku yaal Ingiriisi «125 sano».

dhalada galaas halyeeyga u dabaal-guuradii 100aad - iyo hadiyad abuuraa logo cusub.

Maanta, logo ugu weyn ee brand lunsan taariikhdiisa iyo waa warqado fekrado cas.

Halabuurka hore ee cabniinka, iyo dhimasho ay abuure

Xataa marka iibinta sharaabka ku kordhay 40 jeer, dakhliga kuma filna in uu noqdo shirkad madax bannaan. Iyo in go'aanka ka iibin ugu badan ee shirkadda, inventory kuwaas oo ay qoreen Pemberton mahad, uu furay dunida tonic qarsoon karinayo "Coca-Cola". Waxyaabaha ay ka kooban waxaa ka mid ahaa: liin, xawaashka iyo liin saliid, laga soosaaray xawaashka, vanilj, elixir orange, caffeine, saliid ka ubaxu orange bixiyay iyo, dabcan, laga soosaaray of Coca geedka.

August 16, 1888 Pemberton, isagoo ah nin miskiin ah adduun ka tago. Oo dhawr sannadood 70 oo keliya ka dib uu Taalladaas dhagax xabaashii u muuqday.

The caan dheer la sugayay

Miskiinkii Ireland Aza Kendler, kuwaas oo si Atlanta yimid shaqo lagu heli karo oo kaliya $ 1.75, wuxuu rumeysan yahay in dalka cusub daruuri keeno farxad. Muddo ka dib uu kasbaday lacag aad u badan iyo go'aan ka si ay u iibsadaan Mrs. Pemberton recipe caan cabniinka. Iibso isaga ku kacaysaa lacag badan. Oo wuxuu lahaa inuu u soo iibinno $ 2,300.

Iyada oo walaalkiis iyo laba qof oo kale ay heleen jira in taariikhda Shirkadda Coca-Cola. shirkadaha badeecadaha calaamad, kaas oo jiray ilaa 1886, Aza diiwaan a January 31, 1893 oo dalka Mareykanka ah.

Sannaddii kowaad oo si rasmi ah shirkad ka diiwaan gashan keenay khasaare. Waayo, 365 maalmood howshaasi lacag dhan ilaa $ 50, marka tabarruca uu ahaa 70.

Laakiin Aza rumeysan yahay in uu shirkadda, iyo dhab, sida ugu horreysa ee 1902 waxa ay noqotay caan ah iyo kasbadeen 120 kun oo doolar sanadkiiba.

Haddii Abuuraha reer cabniinku waa loo arkaa in ay Pemberton, shirkadda aabaha Kendler in tan iyo markii la aasaasay ee cabniinka, kuwaas oo ka 1886 si ay u 1912, loo bedelay Coca-Cola cabbid ugu caansan ee West ah.

xaqiiqooyinka oo xiiso leh

Tirada Fact 1. horeysay advertising boor ololaha, abuuray Frank Robinson 1904, lulataa ee gobolka Georgia - magaaladii Cartersville.

Tirada Fact 2. May 2013 waxaa lagu xasuusan doonaa dadka deggan waqtiga dheer ee Singapore. jidka maraya, by caadiga helay cabitaanka xor ka ah shirkadda Coca-Cola ah. Bank wareejiyay baxay "Cola" koobnaa 2 qaybood, oon ku dhiiri dadka in ay la wadaagaan kuwa kale barakaysan.

Tirada Fact 3. "Coca-Cola" - cabbitaan ugu caansan. Qof walba oo koob ah cabbay labaad ee 8000.

Tirada Fact 4. Ku rid baaquli ee "Coke" steak gebi ahaanba kala diri in 2 maalmood.

Tirada Fact 5. Haddii aad ku shub oo dhan pool macmalay by cabniinka "Coca-Cola", ka dibna waxay ku qaadan kartaa maquufin a waqti isku mid ah 512 million oo qof.

Tirada Fact 6. Haddii sharaabka ah loo abuuray, wakhtiga oo dhan ka ah jiritaanka, ku shub shubo qarbeddo iyo isku riday khadka, silsilad oo ah khamri jilicsan caan 4334 jeer dhulkeenna soo celin doonaa.

Tirada Fact 7. Tani waa shirkaddii ugu horreysay ee uu kaalinta ay advertising on Pushkin Square ee 1989 ee Moscow.

Tirada Fact 8. shirkadda waa kafaala ugu dheer ee Olympic Games. Markaasay waxay bilaabeen wada shaqeyn ee 1928.

Coca-Cola sharaabka kaarboonta

Reviews ku saabsan dhadhanka cabitaan this waa meel walba wanaagsan, laakiin wada hadal gaar ah Goobo badan oo ku guuleystay harmfulness ee alaabta. Dabcan, waxaa lagama maarmaan ah in ay ku raacsan tahay xaqiiqda ah in tani ma aha wax soo saarka mid waxtar leh, laakiin waxa sabab u yahay sida socodka weyn ee dib u eegista ku saabsan khataraha iyo waqti isku mid ah uu qaraniga ahee suuqyada Ruush ah iyo kuwa shisheeye? Waxaa soo baxday, dadka qeyliyo in ay xun, laakiin ma diidaan inay soo iibsadaan. dhibcood ee advertising oo awood u leh inay iibsada xiiso. Dad badan ayaa u eegista in iibsanayso, "Coke" kaliya ee saamiyada ku qoran, sababtoo ah qof walba ayaa doonaya inuu si aad u hesho hadiyad. Oo waxaan dhihi karaa kalsooni in brand this waa inay awoodaan inay si sax ah kor loogu qaado wax soo saarka aad. Waa ku filan tahay in la xasuusto waxa farax uu keeno talaabo lagu jiro ciyaaraha Olympic ee Sochi. Dadka waxaa ka gadhi xaaqay cabitaanno ka Coca-Cola, isku dayayaan si aad u hesho a hadiyad orso Olympic, t-shirt ama koob. Haddaba, xusuuso, waxaad la Wadaajinaysaan sannadka cusub?

Dabcan, iyadoo cas "truck farxad", kaas oo sannad walba waxay muujinaysaa noo advertising "Coca-Cola". Sidaa darteed, wax alla wixii ay u eegista xun ku forums iyo dadkii ama qaylo ku saabsan khatarta cabniinka, dadka mar walba ku iibsan doonaa!

soo horjeeda daa'imka

16 June 1903 Company PepsiCo, taasi oo markii dambe soo baxday in tartan muddada-dheer ee brand Coca-Cola ayaa waxaa ka diiwaan gashan.

War The First World, ama halkii raadadkii, ciyaaray 1921 by kaftan aan naxariis lahayn. Products maalin walba u keeni jireen dakhli ka yar iyo wax ka yar. Sidaas darteed, shirkadda kacday iyo 1928 wuxuu bilaabaa inuu ka tirsan gobolka. Laakiin muddo ka dib waxay outbids Charlie Midhicirka.

Inta lagu jiro Depression Great ee 30-ka bilaabay weerarkii lagu qaaday brand ah "Coca-Cola". Price dhalada 6-ounce ahaa 5 senti, PepsiCo marketing shirqool ka koobnaa in xaqiiqda ah in ay bilowday iibinta dhalooyinka 12-ounce qiimo isku mid ah. Guusha dhaqaaqo noocan oo kale ah ayaa loo yaqaan ka hor. Shirkadda "Coca-Cola" lahaa in ka tagay oo kaliya 1 billion dhalada uu 6-ounce, iyo waxa aad u yar, iyo mashiinada in iibiyo cabitaanka, kuwaas oo, qaado lacagta qadaadiicda kaliya ee madaahibta ah 5 senti. A Company Coca-Cola aysan xaqiijin karin qiimaha kala duwan. Sidaa awgeed, dadka sii kordhaya ee tartan ah. Waxa uu ahaa guul u taliya soo horjeeda, maxaa yeelay, wakhtigaas, PepsiCo aysan awoodin in ay iska iibiso ka badan 5 billion dhalo oo "Pepsi".

Laakiin inta badan dhan laayay by olole advertising of 1970 hoostiisa horyaalka "ururinta Best ka Faydno waxa la doortay." qaybgale kasta isku dayeen in ay "Cola" iyo "Pepsi", ka dibna dooran cabniin ah u jecel yahay. Iyadoo score ah 3: 2 kaga badisay brand PepsiCo. Ka dib markii in, ay caanka ah ka sii kordhay.

Xitaa advertising "Coca-Cola" ma uu karin inuu soo ururiyo commercials television ay jilayaal badan oo, ciyaartoyda iyo nimankii gabayaaga ahaa, sidii shirkaddu PepsiCo. In commercials ku bilowday dadka caanka ah sida Lionel Messi, Pink, Ayshvariya Ray, Fergie, Beyonce iyo kuwo kale oo badan. ay caanka ah ee "Pepsi" in ay waqti ka qayb qaatay Khrushchev qudhiisa. Adduunka oo dhan, faafin sawir ah uu booqasho shaqo oo Mareykanka, halkaas oo uu la cabo this sharaabka la dhalaalayay. advertising ugu fiican USSR ma uu ahayn, ka dibna dad badan oo ku soo orday inuu eegto gadhi sheyga xayaysiinayaan.

Laakiin inta badan dhan xiddig ee commercials iyo muusikalayda. Mid iyaga ka mid ahaa King of Pop Maykl Dzhekson.

dagaal Karboonka

Cab "Pepsi-Cola" muuqday 1890, ka dib "Coca-Cola". Iyo ka dib sannado badan oo tartan ka mid ah noocyada kuwaas kuma dhammaanayo, laakiin on lid ku ah, waxaa la helo xawaaraha iyo aad u badan. peak ee caan ah "Pepsi" waxay dalka soo galeen 30-40s, markii shirkadda abuuray advertising, oo diiradda saaraya Americans Afrika.

Years ka dib, shirkadda kacday, iyo Abuuraha reer cabniinka "Pepsi-Cola" maxkamadda Kaaleeb Bredema lagu qasbay in ay u sheegto karinayo, taas oo sanado aad u badan qarsoodi ah si dhow ula Ilaalinna.

Haddii kooban oo ka mid ah "Coca-Cola" weli waa isku mid, "ayuu Pepsi-Cola" beddelo marar badan. Ma aha qof kasta waa taageere ee cabitaanada naqaska leh in la yidhaahdo badan "Cola" waa ka duwan "Pepsi." content sonkorta ee labada alaabta waa 11%, laakiin sabab qaar ka mid ah, "Pepsi" badisay jeegaga badan? Xaqiiqada ah in ay "Pepsi-Cola" dufan lahayn iyo borotiinada. Laakiin taasi macnaheedu ma aha in ay tahay kale oo muhiim ah in "Cola". Iyo ka hor inta aadan iibsan wax kuwan ka cabitaanka kaarboonta leh, xusuuso in uu yahay xaddiga sonkorta (11%) ayaa noqday bilowga wanaagsan ee horumarka ah ee macaanka iyo dhammaystirka, iyo si tartiib tartiib ah ku baabbi'in dhaldhalaalka iliga.

- xisbiga ee Jamhuuriga taageero marka hore, iyo tan labaad oo ah: Haddii aad eegto, waayo, jawaabta su'aashan ah ka badan "Cola" waa ka "Pepsi" saaxadda siyaasadeed ee kala duwan, waxaan odhan karaa. Oo kaliya ee "Pepsi" siyaasad ahaa awoodaan in ay ku guuleystaan, sida shirkaddu ay ku taageerayaan Barack Obama. Laakiin ugu caansan ilaa hadda iska leh shirkadda "Coca-Cola". Waa in la ogaadaa in labada shirkadood si firfircoon maalgelinta waxbarashada iyo in la siiyo sanad walba ardayda jaamacadda oo ku saabsan 3,000 oo deeqo.

Waa maxay farqiga u

macaamiisha caadiga ah mana garan doonaa badan "Cola" waa ka duwan "Pepsi." Maanta oo ay leeyihiin urta isku mid ah iyo dhadhan. Khubarada waxay aaminsan yihiin in haddii aad hal galaas oo cabitaan ah iyo mid kale, ka dibna, si loo tijaabiyo, ma aad arki doontaa farqiga aad ka hor. Oo haddii ay calaamadiso doonaa aad doorato "Coke". iibsadaha ayaa kala dooranaya wax soo saarka gaar ah iyada oo ay saameyn ku leeyihiin advertising, oo calaamadee shirkadda this saameyn aad u xoog badan oo ku saabsan maskaxda our.

Inta lagu guda jiro sano ee dagaalka laba magac oo caan ah si ay su'aasha ah: "waa maxay" Cola "waa ka duwan" Pepsi - oo ay heli waayeen jawaab waafi "?". Halganka loogu jiro sarraynta ayaa saamaysay kaliya farqiga in suuq-geynta iyo xayeysiinta guuro, laakiin ka kooban ee cabitaanka ku hadhay la mid ah oo qarsoodi ah isla. Iyo habab cusub oo loo abuuray in ay kor u qaadaan shirkadaha Pepsi iyo Coca-Cola daro ku salaysan buugaagta badan advertising iyo suuq.

Sidee maratay iyo si xun u lahaa jawaabay dadweynaha toona isticmaalka xad-dhaafka ah u dhadhan fiican leh, laakiin wuu ka dhib cabitaanada naqaska oo ka mid ah laba magac, kaas oo loogu talagalay in ka badan nus qarni ah, oo midba midka kale neceb, dadka adduunka oo sanad kasta iyaga ku baabbi'in doonaa in u tiro badan.

Ma laga yaabaa dhimanayaan sanado badan ka hor in saboolnimada Mr Pemberton qiyaasi in waqti qaar ka mid ah ka dib la aasaasay ujeeddooyin, daawooyinka sharaabka noqdo caan ah, iyo in Maraykanka of America, halkaas oo uu ka diiwaangashan uu brand kaalinta liiska wadamada kuwaas oo ugu wada baabbi'iyey cabniinka, taas oo shirkadda Coca-Cola caan ah?